Statement on FDA’s Expected Decision To Ban Juul From the U.S. Market

SAN FRANCISCO, June 22, 2022— The Food and Drug Administration (FDA) is expected to order Juul Labs Inc. to take its e-cigarettes off the U.S. market. Jim Steyer, founder and CEO of Common Sense Media, issued the following statement after the FDA's announcement.

"Since its inception, Juul has used manipulative and deceptive marketing to addict our kids to their dangerous products and hook a new generation of minors to become smokers. After years of demands on regulators from groups like ours and others to take action, the FDA has finally stepped up to protect kids.

"Big Tobacco tried to modernize their products and leverage the power of social media to addict teens, which ignited an e-vaping epidemic with lasting implications. The FDA's decision to remove Juul's products from the U.S. market is long overdue and protects kids from companies that have no regard for public health.

"We also applaud the FDA's plan to ban virtually all nicotine in cigarettes, finally upending the multi-billion dollar tobacco industry in the U.S. These efforts will save the lives of countless Americans."

In 2019, Common Sense Media launched a national campaign to help protect kids from e-cigarettes and has advocated for local, state, and federal legislation to protect children and teens from tobacco.

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About Common Sense
Common Sense is the nation's leading nonprofit organization dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive in the 21st century. Learn more at commonsense.org.

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