State of Kids' Privacy Report 2021

November 16, 2021

State of Kids' Privacy Report 2021

parent and child looking at iPad

Digital privacy is in the national spotlight more than ever before, thanks to the passage of state consumer privacy laws like the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), as well as global privacy laws like the General Data Protection Regulation (GDPR). These laws are designed to increase the transparency of company privacy practices, and help users understand how popular apps, devices, and services are collecting their information so those users can make better decisions about their privacy. That said, with increased transparency comes increased understanding of the ways that popular apps and services are collecting, using, and selling our information -- especially when it comes to kids.

The Common Sense 2021 State of Kids' Privacy Report provides a comprehensive look at the privacy practices of hundreds of technology-related applications and services intended for kids and students. The team of experts in the Common Sense Privacy Program reviewed the privacy policies of the most popular applications and services used by kids at home and in the classroom every day and found that most products are putting kids' privacy at risk.

The report highlights the need for the technology industry to do more to protect kids' privacy, from better privacy practices that don't expose kids to advertising and tracking, to limiting the amount of data collected from kids. But more importantly, it serves as a call to action for policymakers to pass a comprehensive federal privacy law to better protect kids and families.

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