Parents need to know that Perez Hilton's new fashion and celeb site -- targeted at twentysomething women -- is a lot tamer than his original blog. There's still a lot of snarking about how stars look and dress, but it's not quite as relentless or hateful. Perez also tones down the language and sexual content, and users can't comment on posts, so safety isn't an issue.
Positive messages:Nicer than PerezHilton.com, but still plenty of rude comments about stars' fashion choices and appearance, including lots of comments about women looking "slutty" or "skanky." Some sample headlines include: "Bare Faced Kim [Kardashian] Hurts Our Eyes" and "Fashion's Night Out: The Ho Award Goes To... ."
Sex:Sexy photos and videos but no nudity; some sexual banter, but nothing very graphic.
Language:A few instances of "bitch," "whore," and "hell." No strong profanity.
Consumerism:The site is sponsored by Gap, and a Gap ad precedes each video. Some of the videos are commercials themselves (like Kate Moss in a perfume ad). Lots of product mentions, particularly fashion lines. Perez plugs his other blog and promotes his record label.