Parents need to know that this site lets girls play fashion designer and create their own clothing styles which they can then purchase. This site only focuses on girls clothing and offers a handful of base designs to start off with, like shirts, leggings, and skirts. Just watch out as the ticket prices for pieces tends to increase the more a user customizes, as each optional embellishment costs extra.
Educational value:Girls can explore their creative side and learn about the design process of embellishment, from adding "underlayers" to shirts to decorative ribbon effects. They can also learn about coordinating colors and patterns together.
Positive messages:Fashions are tame and include skirts, hoodies, T shirts and baby-doll tops. Real girls can be seen modeling the clothes and there is an emphasis on age-appropriate fashion. The site encourages creativity, but also encourages buying and focuses on appearance.
Consumerism:The site is designed as a retail store where girls can design custom clothing. However, watch out for the rising price of items as an outfit's base price doesn't include all of the custom touches that make the process so much fun. Each additional item carries its own cost and the site is set-up in a way to lead young designers through each optional feature.
Privacy & safety:Birthdates and email addresses are collected when users become members.
Parents are sent an email after a user registers for a free membership. The email doesn't require any confirmation action, but simply states the purpose of the site.
Our ratings and reviews are informed by child development guidelines. Learn more.
Quality excellent, wait time poor, price fair, limited options ...
I think this is a lovely site for young girls (definitely pre-tween). My daughter and I enjoyed trying the different options (pretty much limited to a few styles, colors, and ribbon/crystal embellishments). For those girls ages 9 or so and up that are a bit more sophisticated in design, this site offers pretty fleeting joy (FYI: my daughter is 12). That said, the three items we ordered were of excellent quality and looked just like we prepared online. The price for quality is absolutely spot on. Look for coupons/sales. I have to admit that I found the color choices limiting (some times only 5-8 choices). We ordered May 2010. Finally, order took a good 2-3 weeks, HARD for a child who made a creation.
I am an artist and grandmother, not a fashion star. I absolutely loved creating clothes for my granddaughters. The prices compare favorably to most regular retail outlets. I had great fun and want to play on the site with my grands.