San Francisco, CA -- Common Sense, the leading nonprofit organization dedicated to helping kids thrive in a world of media and technology, today announced a new digital well-being partnership to help parents in the U.K. make smart media choices for their families: Beginning in 2019, London-based Sky Media will carry Common Sense Media's independent movie ratings throughout their program guide.
Since its founding in 2003, Common Sense has built the largest, most trusted library of independent ratings and reviews for everything kids want to watch, play, read, and learn, giving parents everything they need to know to make good decisions about whether content is appropriate for their children. In addition to an overall star rating for quality, parents can use the rating to easily discern whether a title contains violence, sex, drinking, drugs and smoking, bad language, positive messages, positive role models, or consumerism.
"As a parent, I know how reassuring it is that the Sky platform offers a safe, highly regulated, family-friendly environment -- but we know we can always do more," said Jeremy Darroch, CEO of Sky. "Our partnership with Common Sense will help give parents greater peace of mind, helping them make smarter viewing choices for their children."
This announcement comes on the heels of new research by Common Sense and the University of Southern California Annenberg School of Journalism and Communications examining how digital and social media are changing the way we engage not only with the world around us but also with the people who are the closest to us. The New Normal: Parents, Teens, and Mobile Devices in the United Kingdom reports that nearly half of both parents and teens "feel addicted" to their mobile devices and that technology is a daily source of distraction.
"Media profoundly affects our children's social, emotional, and physical well-being, and now more than ever, parents need trusted resources to help them find developmentally appropriate content,” said James P. Steyer, founder and CEO of Common Sense. "Our goal is to give Sky's viewers trustworthy information so they can decide what works for their children. We know every family and every kid is different -- but all families need information to make great media choices."
About Common Sense
Common Sense is the nation's leading nonprofit organization dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive in the 21st century. Learn more at commonsense.org.