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For today's tweens and teens, technology is part of the fabric of everyday life. They're watching TV on lots of devices and using smartphones and tablets to maximum advantage -- texting, researching, sharing, connecting -- and generally causing lots of hand-wringing among parents who don't know how much is too much. As parents, we want to find ways to use media to support healthy development, learning, and community-building. But we can't begin to make sense of what these technological changes mean for kids until we understand what's being used and for how long and how kids feel about technology and media.
That's why we're pleased to release a new report, the Common Sense Census: Media Use by Tweens and Tweens, which paints a more complete picture of how tweens and teens are using media. Some stats aren't surprising: On average, tweens (age 8 to 12) and teens (age 13 to 18) use many different devices and consume tremendous amounts of media. Other findings push us to rethink our assumptions about kids' lives. For example, tweens and teens use a lot of social media, but not many actually enjoy it.
Here are more findings:
The census also identifies distinct types of media users with different patterns of use. They include Heavy Viewers, Light Users, Social Networkers, Video Gamers, Mobile Gamers, Gamers/Computer Users, and Readers. The recognition of these new user profiles can help parents understand that there's no such thing as an "average media user" and that kids' media use may actually be a reflection of deeper needs (for example, to connect with others or learn a new skill).
With the release of the census, Common Sense looks forward to advancing the national conversation about the role of media in young people's lives and helping parents, educators, and policy makers understand how media can be used to support children's healthy development.