Music review by
Stephanie Bruzzese, Common Sense Media
Believe Music Poster Image
JB grows up but stays sweet in slightly more mature tracks.

Parents say

age 9+
Based on 2 reviews

Kids say

age 11+
Based on 9 reviews

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A lot or a little?

The parents' guide to what's in this music.

Positive Messages

Bieber has a lot of positive things to say about loving and respecting people, and living life to the fullest. 

Positive Role Models & Representations

Bieber fills this record with lots of positive role model behaviors, including showing others you care and keeping a positive outlook.


Some sensuality threaded throughout, with lines about touching and "feeling your body rock" that (very loosely) allude to more than just kissing.  


Nicki Minaj's rap includes the word "bitch." 


A reference to the rap group Young Money. 

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that on his album Believe, Justin Bieber keeps it clean but clearly leaves his young teen days behind. The record is mostly free of profanity (Nicki Minaj's rap includes the word "bitch") and there are no graphic references to sex, substances, or violence; however, it features the slightly more mature view that romantic love isn't always rosy, along with a couple intimate lines about "touching." Still, the album is still fine for tweens and teens.  

User Reviews

  • Parents say
  • Kids say
Parent Written byLindseydonealot September 3, 2013

His best album yet

This album is great. No question about it.
Parent of a 14-year-old Written byalldfun June 29, 2012

Bieber goes bad.

2 songs has cursing during the rap parts. "Die in your arms" and "Beauty and a beat". The word D*mn is used and the word B*tch is used. I do... Continue reading
Kid, 10 years old February 22, 2015

JB is the worst, like, EVER

I hate justin bieber so bad. this is the worst album ever don't get it!!!
Kid, 9 years old November 1, 2014

What's the story?

BELIEVE is the first full-length album of original material from pop prince Justin Bieber since his debut record, My World, four years earlier. The 13 tracks reflect an 18-year-old's somewhat more mature perspective on life and love. Bieber's choice of musical collaborators -- including the rappers Drake and Nicki Minaj -- are further testament to his efforts to break away from the preteen pack.

Is it any good?

You've got to give Bieber props: While it would be easy to sit back and rest on his synth-pop laurels, he makes a solid effort to grow as a musician on this album. The effort pays off on several tunes, including the soulful "As Long As You Love Me" with rapper Big Sean and the guitar-based ballad "Catching Feelings." 

Talk to your kids about ...

  • Families can talk about the differences between this record and Bieber's first full-length album, My World, which took the pop music world by storm. How do the musical styles and sounds of the two records compare? Do you prefer one to the other? Why?

  • How do the messages in these lyrics compare with the ones on My World, which Bieber recorded when he was a young teen?

  • Based on the trajectory of Bieber's albums to date, what would you expect to hear in this next album?

Music details

  • Artist: Justin Bieber
  • Release date: June 19, 2012
  • Type: Album
  • Label: Island
  • Genre: Pop
  • Parental advisory: No
  • Edited version available: No
  • Last updated: November 11, 2020

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