THE E.N.D (Energy Never Dies)

Music review by
Jacqueline Rupp, Common Sense Media
THE E.N.D (Energy Never Dies) Music Poster Image
Popular with kids
Pounding party beats with some adult themes.

Parents say

age 12+
Based on 9 reviews

Kids say

age 11+
Based on 61 reviews

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A lot or a little?

The parents' guide to what's in this music.

Positive Messages

Although many of the songs promote partying ("Party everyday, party all the time and sleep all day") there are some songs that address more serious issues in society. "Generation Now" dissects today's digital culture and "One Tribe" promotes peace and equality: "Forget about all that evil they feed ya, remember that we are all one people."


"Ring-a-Ling" is all about booty calls. If I'm callin at two in the morning then it only means one thing and if you don't want to have sex with me, then why are you texting me?" A few other songs make brief sexual references, Fergie sings about dildos and "bitches on her d--k" and the group mentions hoochies and "lending out semen."


The majority of the tracks have little or no profanity. However, a few songs like "Imma Be" includes the word nigger and s--t. A-s is used several times throughout the album.

Drinking, Drugs & Smoking

Even though several songs celebrate partying, only "Outta My Head" makes the connection between partying and getting drunk. This song is all about escaping reality with the help of some drinks. "Imma go get a drink, when they open up the bar, Imma hit the bottle, cause I didn't bring my car." On a positive note, at least the song doesn't promote drinking and driving.

What parents need to know

Parents need to know that for the most part this is a clean album, but expletives and mature references are sprinkled throughout. Many songs are fine for teens. "One Tribe" and "Generation Now" actually raise important issues. However some songs like "Ring-a-Ling," which discusses casual sex, don't present the best role models for young listeners.

User Reviews

  • Parents say
  • Kids say
Parent of a 13-year-old Written byohya August 22, 2010
its got s--t d--k n---a b---h a-- and i think f--k once
Parent of a 13, 15, and 16-year-old Written byworld32 June 30, 2010

Great album.

This is The Black Eyed Peas at their best, with some sexual content although not much compared to other music out there.
The songs "I Gotta Feeling"an... Continue reading
Kid, 12 years old January 28, 2018

Great album, but the age-appropriateness is mixed

I have now listened to the entire album. It's much less mature than Monkey Business and other hip-hop and rap albums, but it's still best for older te... Continue reading
Teen, 16 years old Written bymeugenio December 23, 2015

It's ok

Not a huge black eyed peas fan but it's ok. Mild curses. 11+ will do

What's the story?

THE E.N.D. (ENERGY NEVER DIES) is the fifth studio release from the Back Eyed Peas, the powerhouse group that includes pop favorite Fergie and master producer (along with and Taboo). Full of electro funk beats, synthesized effects, and rap and R&B vocals, the album is an eclectic blend of urban sounds, which provide a backdrop for the Peas messages of partying, social harmony, and professional ambition. Although longing and heartbreak are also an ever-present theme, the angst is generally set to a party beat and pounding dance grooves.

Is it any good?

The Black Eyed Peas take a trip back to old school funk on this CD, giving listeners a synthed-out trip to the techno sound of decades past. Like a musical smoothie comprised of a blend of Blondie, Parliament Funkadelic, Hall and Oates, and even John Mellencamp, The E.N.D. looks like just the beginning of a new era of Peas musical artistry. Although the entire album is a natural party mix, tracks like "Rock that Body" and "Electric City" in particular bring the funk. The unique musical morphing of old and new hip-hop effects is perfectly executed, while the flamboyant vocals from Fergie and inspired raps take this album to the next level.

Talk to your kids about ...

  • Families can talk about the song “Generation Now.” On the track, the Black Eyed Peas name-drop tech terms from Google and Facebook to Wikipedia and cell phones. They then make the connection that these electronic advancements have made us into a society with no attention span, a generation that requires immediate gratification. Do you think technology has affected the expectations of your generation? Do you think the Black Eyed Peas see this as a good or bad thing, or both? 

Music details

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