THE E.N.D (Energy Never Dies) Music Poster Image

THE E.N.D (Energy Never Dies)



Pounding party beats with some adult themes.
Popular with kids

What parents need to know

Positive messages

Although many of the songs promote partying ("Party everyday, party all the time and sleep all day") there are some songs that address more serious issues in society. "Generation Now" dissects today's digital culture and "One Tribe" promotes peace and equality: "Forget about all that evil they feed ya, remember that we are all one people."

Not applicable

"Ring-a-Ling" is all about booty calls. If I'm callin at two in the morning then it only means one thing and if you don't want to have sex with me, then why are you texting me?" A few other songs make brief sexual references, Fergie sings about dildos and "bitches on her d--k" and the group mentions hoochies and "lending out semen."


The majority of the tracks have little or no profanity. However, a few songs like "Imma Be" includes the word nigger and s--t. A-s is used several times throughout the album.

Not applicable
Drinking, drugs, & smoking

Even though several songs celebrate partying, only "Outta My Head" makes the connection between partying and getting drunk. This song is all about escaping reality with the help of some drinks. "Imma go get a drink, when they open up the bar, Imma hit the bottle, cause I didn't bring my car." On a positive note, at least the song doesn't promote drinking and driving.

Parents Need to Know

Parents need to know that for the most part this is a clean album, but expletives and mature references are sprinkled throughout. Many songs are fine for teens. "One Tribe" and "Generation Now" actually raise important issues. However some songs like "Ring-a-Ling," which discusses casual sex, don't present the best role models for young listeners.

What's the story?

THE E.N.D. (ENERGY NEVER DIES) is the fifth studio release from the Back Eyed Peas, the powerhouse group that includes pop favorite Fergie and master producer (along with and Taboo). Full of electro funk beats, synthesized effects, and rap and R&B vocals, the album is an eclectic blend of urban sounds, which provide a backdrop for the Peas messages of partying, social harmony, and professional ambition. Although longing and heartbreak are also an ever-present theme, the angst is generally set to a party beat and pounding dance grooves.

Is it any good?


The Black Eyed Peas take a trip back to old school funk on this CD, giving listeners a synthed-out trip to the techno sound of decades past. Like a musical smoothie comprised of a blend of Blondie, Parliament Funkadelic, Hall and Oates, and even John Mellencamp, The E.N.D. looks like just the beginning of a new era of Peas musical artistry. Although the entire album is a natural party mix, tracks like "Rock that Body" and "Electric City" in particular bring the funk. The unique musical morphing of old and new hip-hop effects is perfectly executed, while the flamboyant vocals from Fergie and inspired raps take this album to the next level.

Families can talk about...

  • Families can talk about the song “Generation Now.” On the track, the Black Eyed Peas name-drop tech terms from Google and Facebook to Wikipedia and cell phones. They then make the connection that these electronic advancements have made us into a society with no attention span, a generation that requires immediate gratification. Do you think technology has affected the expectations of your generation? Do you think the Black Eyed Peas see this as a good or bad thing, or both? 

Music details

Artist:The Black Eyed Peas
Release date:June 9, 2009
Label:Interscope Records
Parental advisory:No
Edited version available:No

This review of THE E.N.D (Energy Never Dies) was written by

Common Sense Media's unbiased ratings are conducted by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.


Our star rating assesses the media's overall quality.

Find out more

About these links

Common Sense Media, a nonprofit organization, earns a small affiliate fee from Amazon or iTunes when you use our links to make a purchase. Thank you for your support.

Read more

About Our Rating System

The age displayed for each title is the minimum one for which it's developmentally appropriate. We recently updated all of our reviews to show only this age, rather than the multi-color "slider." Get more information about our ratings.

Great handpicked alternatives

What parents and kids say

See all user reviews

Share your thoughts with other parents and kids Write a user review

A safe community is important to us. Please observe our guidelines

Teen, 13 years old Written byLittleMinajWarrior December 19, 2011


This album is so WEIRD. I LOVE Imma Be and Boom Boom Pow, but that's it. There is language like "n***as", "sh*t", "b*tch", "d**k" and "a**", and a briefly said "f**kin" which is stopped. But seriously, this album is just...not normal. I hate it. It's not really that catchy, either. But Imma Be is AWESOME.
What other families should know
Too much sex
Too much swearing
Kid, 10 years old February 7, 2013

These peas party all the time!

The album is a synthesizer journey with original techno combined with nowadays pop. Language includes f**k, s**t, n****r, b****es, d**k, and one mention of sex. Most of the album represents partying, also a little bit of intimate relationships. Quesitonable songs about the new techno generation are present. (Electric City , Generation Now) All of these elements combine to make a really good album from these peas. Listen whenever you're in the mood for a party but can not go to one.
What other families should know
Too much swearing
Too much drinking/drugs/smoking
Kid, 11 years old January 1, 2010

Best Band Ever

Black Eyed Peas ROCK!!!!!!!


Did our review help you make an informed decision about this product?