A lot or a little?
The parents' guide to what's in this music.
What parents need to know
Parents need to know that "We Might Be Dead By Tomorrow" by the breathy female French singer Soko is the featured song on an incredibly popular YouTube video called "First Kiss," created by the L.A. clothing company Wren. The video depicts a number of attractive young adults (male-female, male-male, female-female) meeting for the first time in the studio where the video was shot and then engaging in a "first kiss" -- tentative, awkward, confident, tender, passionate; it runs the gamut. The "official" video is more sexual, with Soko and another woman kissing and naked in bed. The song itself a haunting, slightly somber ballad that speaks of surrendering fully to love "'cause for all we know/ we might be dead tomorrow."
- Parents say
- Kids say
What's the story?
Two years ago, the French singer and actress Soko (Stephanie Sokolinski) put out an album of moody, alternative pop, sung in slightly accented English, called I Thought I Was an Alien. The album was a critical success and enjoyed a small commercial following. In March 2014, however, the Los Angeles-based women's clothing company Wren plucked a song from that album -- WE MIGHT BE DEAD BY TOMORROW -- to use as the music for a three-and-a-half minute black-and-white video/commercial, dubbed "First Kiss," which became an instant viral sensation on YouTube, getting more than 70 million views in its first two weeks alone. The song was subsequently put out as a single and it jumped onto Billboard's Hot 100 singles chart, entering at Number 9.
Is it any good?
"We Might Be Dead By Tomorrow" is a pretty, atmospheric ballad with spare but imaginative instrumentation -- finger-picked electric guitar (played by Soko), piano, a small string section, tom-tom -- under a haunting, almost whispered lead vocal that shows the singer's passion, tenderness, and fragility.