"We Might Be Dead by Tomorrow" (CD single) Music Poster Image

"We Might Be Dead by Tomorrow" (CD single)

(i)

 

Haunting tender ballad from viral clothing ad has sexy video

What parents need to know

Positive messages

"We Might Be Dead By Tomorrow" encourages in the gentlest possible way a friend or lover to let go and commit to love. Don't be afraid. Love fully now, without inhibition, for who knows what the future holds?

Positive role models

This song about fearless love has positive messages, and Soko can serve as an inspiring role model for the open and uncompromising manner in which she embraces her art and work, which includes a notable acting career, and also for healthy lifestyle choices that include being vegan and abstaining from drugs and alcohol.

Violence
Not applicable
Sex

The song itself has no overt sexual content, though it could also be interpreted sexually: "Give me all your love now," etc. The popular Wren clothing "First Kiss" YouTube video that features the song shows a number of couples -- standing, fully clothed -- meeting and kissing for the first time, but it's more poignant than sexual. The "official" video for the song, directed by Soko herself, is quite sexual, however, with Soko and a female lover French kissing, snuggling naked in bed playing in the shower (but mostly just hanging out, acting goofy, and having fun).   

Consumerism

The song has no brand mentions or consumerist lyrics, but it became a viral sensation after its use in a commercial for Wren clothing.

Drinking, drugs, & smoking

Soko is openly straight-edge, meaning she abstains from using drugs and alcohol. 

Parents Need to Know

Parents need to know that "We Might Be Dead By Tomorrow" by the breathy female French singer Soko is the featured song on an incredibly popular YouTube video called "First Kiss," created by the L.A. clothing company Wren. The video depicts a number of attractive young adults (male-female, male-male, female-female) meeting for the first time in the studio where the video was shot and then engaging in a "first kiss" -- tentative, awkward, confident, tender, passionate; it runs the gamut. The "official" video is more sexual, with Soko and another woman kissing and naked in bed. The song itself a haunting, slightly somber ballad that speaks of surrendering fully to love "'cause for all we know/ we might be dead tomorrow."  

Kids say

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What's the story?

Two years ago, the French singer and actress Soko ​(Stephanie Sokolinski) put out an album of moody, alternative pop, sung in slightly accented English, called I Thought I Was an Alien. The album was a critical success and enjoyed a small commercial following. In March 2014, however, the Los Angeles-based women's clothing company Wren plucked a song from that album -- WE MIGHT BE DEAD BY TOMORROW -- to use as the music for a three-and-a-half minute black-and-white video/commercial, dubbed "First Kiss," which became an instant viral sensation on YouTube, getting more than 70 million views in its first two weeks alone. The song was subsequently put out as a single and it jumped onto Billboard's Hot 100 singles chart, entering at Number 9.

Is it any good?

QUALITY

"We Might Be Dead By Tomorrow" is a pretty, atmospheric ballad with spare but imaginative instrumentation -- finger-picked electric guitar (played by Soko), piano, a small string section, tom-tom -- under a haunting, almost whispered lead vocal that shows the singer's passion, tenderness, and fragility.

Families can talk about...

  • Families can talk about the "First Kiss" video. Why is "We Might Be Dead By Tomorrow" a good match for it?  

  • What makes "We Might Be Dead By Tomorrow" different from typical pop singles?

  • What other songs have you enjoyed that you first heard in commercials, TV or YouTube?

Music details

Artist:Soko
Release date:January 22, 2013
Type:Single
Label:Community Music
Genre:Alternative Rock
Parental advisory:No
Edited version available:No

This review of "We Might Be Dead by Tomorrow" (CD single) was written by

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Educator and Parent of a 12 and 12 year old Written byCSM Screen name... February 27, 2015

Lack of common Sense Media

I don't understand what part of this song or especially the video is appropriate for children 11 or older. The linked video is filth. Complete strangers passionately kissing, alternative lifestyles, revealing attire. I use Common Sense media, (or used to), quite often for reviews and media ideas. This has no place even being on this website.
What other families should know
Too much sex