Exposure to mature or harmful content: While scrolling through content, teens can easily encounter sexual material or suggestive dances. Kids are often encouraged to emulate the trends by creating their own versions. Videos regularly include violence, toxic gender representation, and dangerous stunts and trends. Many of the videos include explicit music. Self-harm content is also fed to kids through the highly specific algorithm, alongside eating disorder content and other topics that can challenge kids' mental health.
Communication with strangers: As with Instagram, teens who use TikTok are at risk of being contacted by unfamiliar people through direct messages or comments. Teens can also encounter dangerous situations if they overshare personally identifiable information (PII) when posting videos. If your kid posts content or comments on videos, they can open themselves up to harassment.
Peer pressure and mental health: With a constant flow of videos, teens are consistently exposed to videos that display unrealistic lifestyles, appearances, or unattainable financial status. Kids may also overfocus on getting a lot of likes, followers, or going viral.
Spending: There are many opportunities for in-app purchases, and a TikTok Shop section where teens can make real purchases with money. They can also purchase virtual "coins" with real currency and use them to buy "gifts" for other creators that can be sent during livestreams, and can be used to buy "diamonds" which can then be cashed out. Influencers can also make money through partnerships and sponsored content, so there is some marketing to kids.
Weak moderation: TikTok does employ human teams to moderate content, but the bulk of this work is done by artificial intelligence, which leads to inconsistent moderation. A lot of content is incorrectly removed, and true violations of the terms of service, like racism, homophobia, and violence, are often not.
Endless scroll and addictive algorithm: TikTok's algorithm is highly tailored to each user's interests. This continuous stream of videos plays automatically, which can make it extremely difficult to moderate screen time.
TikTok challenges: Viral trends called challenges often encourage teens to perform a specific task or mimic a behavior, like a dance or action, using a specific hashtag and sound. While sometimes harmless, some trends can be dangerous because they pressure kids into attempting risky behavior, like drinking chemicals or playing with electrical outlets.