Watch it only if you don't want to feel missing out
I'm a father of two middle school boys and we love watching movies with them. Occasionally, I would pre-watch a questionable popular movie before introducing it to the boys. Bird Box was one of them.
My conclusion: if you don't want to feel left out by your coworkers during lunch or relatives on social network, then go ahead and watch it without the kids. However, I would not recommend it as a family movie experience, especially with children under 16.
For a family movie, I'm looking for something that's entertaining or inspiring or both. I also look forward to the intelligent discussion with the boys afterwards.
Unfortunately, Bird Box does not fit my bill. I'll use + for positives and - for disappointments.
+ Sandra delivered descent performance
+ The everyday items (blindfold, windows, grocery stores) helped audience to connect to the story
+ The opening disaster scene was impressive.
- The plot had quite many logic holes. These flaws won't make the after-movie discussion interesting
- The two children cast members were not acting at all
- I don't see enough depth in what messages my boys can take away from the movie.
- I don't see sufficiently entertaining cinematography (such as that in Aquaman)
- The music was ok, but not as memorable as in Interstellar or La La Land.
Since I expect treats of the eyes, the ears, the heart, or the mind, I didn't feel that I got much from Bird Box. If you are only looking for the tweeting right, you won't be disappointed.
According to Netflix data and Wall Street Journal, although 1 out of 3 accounts watched more than 70% of the movie, roughly half of the social postings were neutral, with the remainder split between slightly lower positive and slightly higher negative. After all, the popularity of the movie was mainly attributed to the 12/21 pre-holiday timing, the social media buzz of memes, and the reputation of Sandra Bullock.