Okay, so there was one overwhelming thing that stood out to me when I read the parent reviews.
People were horrified that the jock at the end turned out to be gay.
Okay, guys, there's something I need to tell you. You might want to sit down.
Are you sitting down?
There are gay people on the planet.
Yeah, I know, shocking.
There are also people who are bi, pan, asexual, aromantic, transgendered, but I honestly don't think half the adults on this website are mature enough to think about that- you all would rather stuff your fingers in your ears and pretend they don't exist.
But that doesn't mean your kids should.
There is no "homosexual agenda." This is barely even a reference to homosexuality, it's just showing that these people EXIST. If you're really that disturbed by that, then you have the problem, not the movie.
(Also, this mention of having a boyfriend isn't going to make your kids question how gay sex works, any more than a girl mentioning her boyfriend would make them ask how they have sex. If that's their line of thought, something's very, very wrong.)
Now, it should be worth mentioning that this movie has some scary elements, and a bit of language and crude humor. As a little kid, I was kinda sensitive, and this would have been a movie I would have steered away from, for the visuals. I grew into a big fan of zombies and horror, though, and I have to say, this movie is wonderful.
There's a surprising, and surprisingly heartfelt twist at the end concerning who the witch really is, and a strong message about the harm of bullying throughout the film.
There was some questionable stuff, sure, like swearing and the like, but I can't say it's anything a mature 10 year old can't handle.
The only thing I remember being really annoyed at was when one character smacks a girl's butt, and she yells at him, because I didn't really think the point got across that that wasn't an okay thing to do. And, as said before, there's some swearing and some definite scary images, but nothing a kid couldn't handle.
Kids are more intelligent than we give them credit for, and I really do think they'll be able to comprehend and understand this movie, and appreciate it.
And, apparently, they're more compassionate than their parents, too.
So, again, maybe not for the more squeamish, but the animation is astounding, and the plot and dialogue is surprisingly intelligent and funny- highly recommended.