In the first 10 minutes alone, the mother is horrified and embarrassed about her daughter looks, fakes her daughter's death to get the news cameras away and then they show the casket entering the creamatorium, flames and all. It only gets worse from there. I would say 12 and up. Adult themes and definately not a disney movie. Yes, it revolves around the "love yourself" theme, but at one point she states that if the curse isn't broken she'll kill herself. YES, she actually says that. My daughter asked me what that meant. I was horrified. What turns her "normal" again is a nice touch, but it has too much of a "Tim Burton film feel" as one of the other reviewers stated. If you won't allow your child to see corpse bride or nightmare before Christmas, or even coaraline (not by Burton but close enough), I'd skip this one too. At least this one wasn't marketed to the very young. Christina Ricci was excellent in this role. And Catherine O'Hara is charmingly repulsive as the mother. The scene in the car is a touch scary as another reviewer stated (it happens when the 2 bad guys are sitting in their car- if you watch it, look out at that point for a horribly disfigured version of Penelope) but throughout the entire movie I kept saying to my family "does she really look that bad to you?" as people ran away from her screaming. Ricci is too adorable, and even a pig nose can't hide that. We also discussed the fact that she shouldn't want to marry a guy that doesn't like her for who she really is.