This movie is probably one of the best "scarier" movies you can introduce your kids to at a younger age. So many kids movies are sanitized now with their content. The stories are recycled, and the happily-ever-afters are simple and idealized. Pinocchio provides kids with a safe story of a little boy that has hopes and fears (just like any other kid), that works through them using the tools his father and friends give him, and learning from experience (just like any normal kid would do). Concerning the drug use, it's OBVIOUSLY displayed in a negative (and pretty accurate) fashion. It isn't meant to scare kids away from them, but shows what happens when kids use drugs: they make themselves sick! And the language is barely an issue. The term "jackass" is thrown around once or twice, but in this case, they're literally referring to jackasses (donkeys). Would you put someone at fault if they said "hell" when they were referring to the place, or "dam" when they were referring to the thing holding back water? It would be silly if you did. Just like it would be silly if the only reason you keep your kid from watching this is because they say "jackass". The only thing I would keep an eye on is the darkness of this film. While being mostly tame, there are a few dark moments that can scare younger kids. But once your kids are ready for it, Pinocchio is something the whole family can enjoy together!