This elf, Chippey, has a big job to do. Upon discovering that Taylor no longer believes in Santa Claus, Chippey tries to get Taylor to believe once again, something that both Chippey and Santa want. At first it's tough, for, in addition to not believing in Santa Claus, Taylor has a bad attitude. But, with the help of Chippey, he goes through a major attitude adjustment. Not only does Taylor believe in Santa Claus at the end, but his whole behavior becomes better. Mission accomplished. Since Chippey succeeded in a very difficult assignment, he's obviously a very good elf. He's very cute too, I might add. Put this elf on your family's shelf.