As an adult, I love the show. However, it has a lot of occult and esoteric subject matter, i.e., curses, deals with the devil (I wish I was joking), communication with the dead, murder, ghosts, lucid dreaming, etc. I wouldn't want to let my child see that unless she (or he) was already a Pretty Little Liars fan. I don't watch any scary movies at all, but Ravenswood totally scares me. The show isn't as good as Pretty Little Liars as far as plot and complexity. It takes risks, for example, one of the main characters dies in the very first episode. For the remainder of the series, she is a ghost. The characters aren't necessarily role models. Rather, the show is about how a few very unlucky kids are dealing with their problems...likely no problems your child will ever experience, though. I think its brilliant that shows are taking this turn. Instead of teaching children how they "should be," they are teaching children that everyone has problems, and that's okay, and you simply need to solve your problems with as much integrity and perseverance as you can...do that, and you'll find success. To me, that is the ideal role model for a child.