False Advertising and Predatory Sales Tactics Through Multi Tier Paywall
I have purchased multiple "Sales" packs for Final Fantasy Mobile App over the past 3 months and continued to be misled and deceived with a "Bait and Switch" at almost every purchase.
Each time the sale or advertised product was never 'As Advertised" there are always multiple purchases needed of said sale, even though "sales" advertising language never explained this part, only the marketing and advertising of the non-obtainable benefits through single purchase of a "Sale"
There is also a Blind Paywall level up system that makes it impossible for the consumer to make an informed decision about purchases due to the “level up” requirements are only viewable as each new level is obtained. Complicating this further, there is a multi-tier or “ascension” based resource and advanced speed up currency that is purchased, but behind a blind paywall, that changes with no advanced notice to those changes or level up documentation that allows the consumer to plan purchases based on the changes to the level up system.
Recently purchased 3 packages with no knowledge of diminished returns, due to new currencies and in game resources. I was at Citadel 40, upgrading to 41 as I made the 3 purchases. Due to no ability to know the difference between platinum, gold and new in game resources, I did not receive platinum, something that anyone else buying that very same package would have received at citadel level 41 due to a blind paywall level up system. So I was unable to plan my purchases due to changes the game makes, that are not relayed to the user. Additionally, one person can be charged the same price for a "pack" while getting severely diminished returns than another person who buys the exact same pack, due to "Citadel Level" but this is not laid out in any documentation, making the consumer make incredibly uniformed decisions about purchases. There are multiple BBB complaints on this very issue.
Advertising VIP levels 55+ and 65+ with a package of VIP points that do not get you to the level 55+ or 65+ or features advertised without continued multiple purchases of said solo advertised package. (currently at 3:15pm EST on 6/20/18 there is a "15 minute VIP event advertising VIP 70 and 68 with specific features such as Chest slider and EXCLUSIVE march presets) The amount of VIP points in package would hardly get me to level VIP level 55, but that is not mentioned in offer, only that an EXCLUSIVE 15 minute sale for these benefits is "On Sale"
Advertising a Mercenary or Monster, in a Sale of the Day, that even though advertising the monster as "obtainable" with package, but, is not due to not enough blueprints are available in the single purchase, without the purchase of multiple said packages. (or previous purchases of equal value) Not to mention, the lack of documentation that additional only purchasable resources have be used to even utilize the troops.
Currently Advertised is the Monster Farm "NAGA" on this page is speech about "Laying waste to enemies with NAGA" with no mention that the amount of Blueprints will not even get me to the next level (where NAGA is still not available) but I would have to make multiple purchases to unlock her. There response is there is a blog, on a separate page, that lays out the need to spend more money to get to level 8, which would be around $800 more in purchases.
I personally have purchased a package that implied I would be at VIP level 55 (Always on VIP) with not enough points to get the benefits that were advertised - due to the game itself rewards players for holding on to resources for events to get more resources, so as a consumer I had no feasible way to know that the VIP points I had would get me nowhere near VIP 55.