Family movie night? There's an app for that
Download our new mobile app on iOS and Android.
A Lot or a Little?
What you will—and won't—find in this book.
Satirical advice meant to entertain. But there is an inherent critique of Internet memes.
Mix of positive messages such as "Never, ever give up" and satirical negative messages such as "Love yourself because nobody else does." Tweens may need help interpreting how turning a message on its head affects the message itself. An illustration shows a duck on a crucifix. One quote ends with "dumb blondie" illustrated with a golden retriever. The introduction parodies biblical language and refers to "the great Lord PewDiePie."
Positive Role Models
PewDiePie's persona in this book is that of someone whose mission is to help the world be as fabulous as he is; it's very tongue-in-cheek. As a role model himself, he's also a mixed bag. On the one hand, he's a guy who records himself playing video games and puts the recordings up on YouTube. On the other hand, he's a self-made billionaire who parlayed playing video games on his personal YouTube channel to that channel becoming the most-watched and most-subscribed one on YouTube (with subscribers and views in the millions), becoming a social media phenomenon.
Violence & Scariness
Comic, satirical drawings and collages show a creepy mouse head with a melting face, stick figures with legs cut off and another running away with an ax, a realistic but unbloody photo of a human heart, the author aiming a toy Nerf-type rifle at his own head (a cartoon covers his face), a serial killer covered in blood holding a dripping cleaver, and a message written in simulated blood spatters. One small caption threatens to burn your house down.
Did you know you can flag iffy content? Adjust limits for Violence & Scariness in your kid's entertainment guide.Get started
Sex, Romance & Nudity
A couple of cartoon illustrations of sperm and male genitalia. A couple of pictures of women in bikinis. Nipples mentioned; a picture of an unclothed mannequin that doesn't have nipples. Close-up picture of naked buttocks. One message about not dying a virgin. Tampons mentioned. Many pictures of the slogan "The Duck Is Coming," which may lead kids to the website of the same name that prominently features an illustration of a man holding a swan's head and long neck where his penis would be.
Did you know you can flag iffy content? Adjust limits for Sex, Romance & Nudity in your kid's entertainment guide.Get started
"Piss," "nipples," "boobs," "butt," "poop," "goddamn," "bloody hell," "suck," and "crap." Stronger language is infrequent and obscures the word while making clear what it's meant to be, such as "f@%king" or "p--sy" visible behind a picture of a cat. The middle-finger gesture is partly obscured.
Did you know you can flag iffy content? Adjust limits for Language in your kid's entertainment guide.Get started
Products & Purchases
Self-promoting part of a vast social media empire with millions of followers across multiple platforms. No products directly referenced. A satirical message recommends stealing, selling a kidney, or offering your soul to the devil if you can't afford to buy this book.
Drinking, Drugs & Smoking
One pictures shows the author in a bar setting holding a mug of beer and accompanies a satirical message about never getting a hangover if you're always drunk.
Did you know you can flag iffy content? Adjust limits for Drinking, Drugs & Smoking in your kid's entertainment guide.Get started
Parents Need to Know
Parents need to know that This Book Loves You is social media phenom PewDiePie's (sounds like "cutie pie") foray into book publishing. It's a highly illustrated collection of advice delivered as one-liners that satirizes social media memes and quotes along the lines of, "If life gives you lemons, complain." Lots of bathroom humor and strong language, although the strongest profanity is obscured by pictures or symbols while still making the meaning clear. The illustrations are cartoonish, mostly collages, and unrealistic. Violence is infrequent and shows a man pointing a toy gun at his own head, blood spatters and drips, and stick figures with their legs cut off. Sexual content includes a cartoons of sperm and male genitalia, nude butttocks, and mentions of tampons and dying a virgin. The satirical and parodic nature of the advice is a good starting point for talking about what the author is really trying to convey and what turning a message on its head does to the message. Note that PewDiePie came under fire in 2017 for posting anti-Semitic videos and imagery, and his Disney-owned studio dropped him. YouTube also canceled his show.
Is It Any Good?
The smart-alecky, tongue-in-cheek advice one-liners and their colorful illustrations are sure to appeal to PewDiePie's millions of followers. Most of the illustrations find humor in turning annoying Internet memes on their heads by supplying a sarcastic punch line, often with potty humor or salty language thrown in for good measure. A few could seem genuinely mean-spirited, and another few are genuinely positive, good advice.
Younger readers may need help understanding that the book's not really telling you that you have no friends or are a loser, it's just making fun of the overload of inspirational quotes on the Internet. Teens and young adults will appreciate the satire and get some laughs out of it. It's too shallow and frivolous to offer genuine appeal to a broad audience. But when your narrow audience numbers in the millions, who needs breadth and depth? Not PewDiePie.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.