Common Sense Media Review
Ambitious women and lots of sex in fun fashion series.
Parents Need to Know
Why Age 15+?
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The Bold Type
What's the Story?
It takes a lot to impress Scarlet magazine editor-in-chief Jacqueline Carlyle (Melora Hardin), and only THE BOLD TYPE can succeed in the high-pressure, high-fashion milieu. For decades, Scarlet has reigned supreme, and Jacqueline has her own supreme reign, directing her magazine's visuals and editorial content with an iron hand. Jane (Katie Stevens), Kat (Aisha Dee), and Sutton (Meghann Fahy) started together as interns. Now Jane has been promoted to a writing position, while Kat has become the magazine's social media director. Sutton, on the other hand, is still doing time as an assistant. She envies her friends, yet a hot affair with Scarlet legal counsel Dick Mott (Sam Page) is taking up some of the time she might use to impress her bosses. Meanwhile, Jane and Kat have their own problems: Jane needs to prove that her promotion wasn't a mistake, and Kat has confusing feelings for a female photographer. Can these friends succeed in life and love while moving ahead at work?
Is It Any Good?
In a medium where young women are too often gossipy girls or pretty little liars, it's refreshing to see deeper characters in a (still soapy!) workplace drama. The Bold Type's Jane, Sutton, and Kat are presented to viewers as a sort of teen-friendly take on the ensemble of female friends most famously typified by the Sex and the City gang, though their characterizations are subtle and skillful enough that the characters don't break down easily into stereotypes (e.g., "the smart one," "the sexy one"). Each woman is working her way up the publishing ladder while at the same time dealing with romantic attachments. But what's notable about The Bold Type is that the romantic entanglements are only part of these women's lives, not the end-all, be-all. There's just as much drama in Jane pitching a story idea at a meeting as in the moment when she runs into her ex. The series also delves into deeper topics, like breast cancer, miscarriages, and abusive women in the workplace. Like real women, these characters lead full, rich, and complicated lives and are constantly learning.
It's good stuff, despite the fact that Hardin's Jacqueline seems to have been cast as a sort of unrealistically Willy Wonka-esque mentor to her employees. Memo to young people: Your boss may very well assign you work and then check up on your progress. But it's unlikely she'll put off a call from Beyoncé to check in on how your breakup is going. Since this series was inspired (and executive-produced) by Joanna Coles, based on her time as editor-in-chief of Cosmopolitan, it's not surprising that the boss is painted in such glowing tones, but it does detract from the fun. A Devil Wears Prada-style boss may be a bit of a cliché, but without any antagonism, the antics of our three heroes lose a bit of excitement. Nonetheless, it's an enjoyable watch.
Talk to Your Kids About ...
Families can talk about the role friends have in The Bold Type. Do friends sometimes take the place of family? Why?
Families also can talk about TV shows and movies set in a high-fashion environment. What's attractive or compelling about this setting? How is this show similar to or different from other stories set in the fashion industry, such as The Devil Wears Prada, The Carrie Diaries, or Ugly Betty?
How do Jane, Kat, and Sutton show perseverance, integrity and empathy while working in a competitive industry? What qualities does each have that make them keep striving and occasionally score? Why are these important character strengths?
TV Details
- Premiere date : July 11, 2017
- Cast : Katie Stevens , Melora Hardin , Aisha Dee , Meghann Fahy
- Network : Freeform
- Genre : Drama
- Topics : Friendship
- Character Strengths : Empathy , Integrity , Perseverance
- TV rating :
- Last updated : November 7, 2025
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