Imagine Fashion Designer (3DS) Game Poster Image

Imagine Fashion Designer (3DS)

Fun fashion game with great graphics promotes creativity.

What parents need to know

Educational value

Kids can learn fashion terminology and how clothing fits into different styles. But what kids really learn here is classification -- how to examine a group of items and determine what similarities they all share. Players also get a stealthy lesson in budgets -- if they spend too much, they won't have enough to buy new items for their shops. In addition, kids get the chance to be creative, not only in putting together their own outfits, but even in using their own camera images to create patterns and fabrics. Imagine Fashion Designer is a great way for kids to try their hand at designing clothes and running their own business.

Positive messages

As a fashion game, the focus is definitely on the superficial (i.e., looking good), but the game also accentuates the creativity involved in designing clothing and crafting new styles.

Positive role models

The game is never mean or nasty about outfits that go wrong, but it does praise players greatly for creating a good look.

Ease of play

The first challenge is a great tutorial for showing you the ropes. After that point, it's pretty easy to catch on and create some really neat fashions. Some of the mini-games that test your eye for matching styles can be super tough, though.

Not applicable

Models are seen in a bra and panties while you are dressing them, but they step behind a curtain to take clothes on or off.

Not applicable

The game booklet tells you how you can go to the website to download free bonus costumes for your game.

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that Imagine Fashion Designer (3DS) puts a focus on creativity (even while it trumpets the benefits of looking good). It also provides a stealthy -- but good -- math lesson, in that you have to spend money to create an outfit, sell it for a small profit, and use what you have left to make new ensembles. Be aware that players are able to take photos with the 3DS's camera and use those pictures to create clothing items -- and that these clothing items can be traded to other players via WiFi. As with all games on the 3DS, Nintendo recommends that children under 7 only play the game in 2D, as the 3D effects could damage developing eyes.

Parents say

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What's it about?

In IMAGINE FASHION DESIGNER (3DS), you are an up-and-coming teen designer who is approached by all sorts of women with fashion emergencies (a magazine editor who needs to dress up for a party, an actress who needs to spice up her look for a red carpet, etc.). But you can't design great outfits without enough money to but all the elements, so when your bank account is low, you can design random free-play outfits to sell for profit or earn cash by playing mini-games that test your style-matching skills.

Is it any good?


The Imagine games seem to get sleeker and more in-depth with each new title, and Imagine Fashion Designer (the series' first game for the 3DS), is yet another step forward. It has the franchise's best graphics to date, and the fashion design interface is smooth and simple yet filled with plenty of choices. There are loads of opportunities for customization. And it's great to have the ability to take a break from the main story whenever you want and just pump out a bunch of new outfits to sell.

The mini-games, which ask you to do things like look at an outfit and figure out which element doesn't fit with the overall style, can feel devilishly tough (though perhaps not nearly as hard for young fashionistas), but as you begin to learn the features of the various styles (glam, sporty, etc.), you'll feel good to get some right.

Families can talk about...

  • Families can talk about getting the most out of a game like this. As a fashion game, does it simply celebrate the superficial? Or is it more about exploring creativity and expressing oneself?

  • Parents should discuss the use of photos in a game with their children. What subject matter is and isn't appropriate?

Game details

Platforms:Nintendo 3DS
Subjects:Math: arithmetic, money
Hobbies: fashion
Skills:Thinking & Reasoning: applying information, prediction
Creativity: making new creations, producing new content
Available online?Not available online
Release date:November 7, 2011
ESRB rating:E for (No Descriptors)

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Kid, 9 years old November 25, 2011