ITZABITZA is a game that incubated in the Microsoft's Advanced Strategies unit before being spun out to be produced by start-up Sabi, Inc. It combines learning to read with an innovative drawing recognition technology dubbed \"Living Ink.\" Kids are motivated to read so that they can contribute to a story by drawing objects. When they draw something, it comes alive in the game, animates, and is incorporated into stories that kids help to create. All of the words in the game can be clicked on to be read aloud in a child's voice. Kids can take photos of their evolving stories to showcase their artwork and share it with others.
The game is made up of a series of five themed playsets which include home, camping, outer space, a farm, and a haunted house. In each, kids choose to play with a girl or boy, both named Sketchy. Sketchy sends the player on a series of quests that earn stars. For example, in the home playset, the Sketchy asks you to draw it a home. When you do, no matter if it looks like an igloo, a mushroom, or a square, when you finish, the Sketchy walks inside of it and waves at you through a window. At first, only the home playset is available, but when you complete enough quests to earn five stars, the next playset unlocks. The reading in the first playset is easy, but it gets harder as you explore more playsets.