Moxie Girlz

Game review by
Christopher Healy, Common Sense Media
Moxie Girlz Game Poster Image
Creative game with a great empowerment message.

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A lot or a little?

The parents' guide to what's in this game.

Positive Messages

Every themed issue of the magazine has a message that fits into the game's general empowerment theme. Positive messages include being an individual, following your dreams, and being passionate about the things you do.

Positive Role Models & Representations

Some parents may take issue with the Moxie Girlz' looks. However, the characters in the game come across as well-meaning, incredibly earnest go-getters with tons of drive and ambition.

Ease of Play

The interface for putting together the girls' magazine is relatively easy to use. The delivery mini-game, in which you toss magazines onto doorsteps from a van, can be kind of tough, but once you figure out the timing, it's not bad.

Violence & Scariness

The game's characters are also a line of dolls.

What parents need to know

Parents need to know that Moxie Girlz is a game based on a line of dolls. In the game, there's a lot about fashion, shopping, and posing for photos, but the girls are also into reading, sports, and other activities. They choose to make a magazine together and give each issue a nice self-empowerment theme. In the game's story, the girls are engaging in positive, creative activities, expressing themselves in a healthy way, and, in that respect, setting pretty good examples for kids who play the game.

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What's it about?

In MOXIE GIRLZ, four friends invite you, the player, to join them in creating their own magazine. As the editor, you will get to stage photo shoots and choose which pics end up on the cover and the mag's pages. You'll also get to write headlines and choose quotes from the other girls to use in the articles. Each issue has its own theme (\"Dreams,\" \"Individuality,\" etc.). When you're done, you'll deliver the issue to customers and use the money you make to buy new clothes and backdrops for more photo shoots.

Is it any good?

The Moxie Girlz dolls have been compared to the Bratz, thanks to their huge eyes and puffy lips, but parents will probably be pleasantly surprised to see that the Moxie Girlz game is not entirely obsessed with looks and fashion -- and that it actually puts forth some great girl empowerment messages. Yes, there's a lot about fashion and shopping in here -- you dress the girls for photo shoots -- but there's a lot more, too. Each of the girls has her own passion, and they constantly stress the importance of being your own person. And the whole idea of a video game in which you edit a magazine is a refreshingly new one.

If anything, the game might feel a little slight (as each issue basically has a cover and two pages), but it's got a nice message that could inspire kids to venture out into their own offline creative endeavors.

Talk to your kids about ...

  • Families can talk about the model set forth by the game's characters. Ask kids what they would write about if they were to make their own magazine? What other ways can kids express themselves creatively?

  • You can also talk to kids about synergistic marketing. Does playing this game make you want to get Moxie Girlz dolls?

Game details

  • Platforms: Nintendo DS, Nintendo DSi
  • Price: $19.99
  • Available online? Not available online
  • Developer: GameMill
  • Release date: November 7, 2011
  • Genre: Girl
  • ESRB rating: E for (No Descriptors)
  • Last updated: November 11, 2020

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