A Lot or a Little?
What you will—and won't—find in this game.
The very positive messages here are ones about being creative, expressing yourself, helping out friends, and being considerate of others.
Positive Role Models
Your virtual friends in the game are all very nice, well-mannered, and considerate. Helping out your friends is always rewarded.
Ease of Play
There's quite a bit to learn here, but the instructions are all presented in very clear language.
Products & Purchases
Kids can upload their designs to the Internet where friends can see them and where they can actually purchase real-life versions of their custom fashions for anwhere from $10 to $30. In order to do so, kids must have an account with the website UbiWorld.com, which promotes other games by the publisher, UbiSoft.
Parents Need to Know
Parents need to know that Style Lab: Fashion Design is an easy to use design tool for creative girls. They can use the many varied images available, along with coloring, scaling, resizing, and rotating tools, to put together whatever designs they can imagine. Be aware, though, that the option is offered for kids to upload their designs to the website UbiWorld.com, where they will need to register and which markets other games by the publisher, UbiSoft. The site will also offer to sell children real-world versions of their designs.
Is It Any Good?
Style Lab: Fashion Lab is a great little piece of design software. It may be limited (this is a video game, after all), but it's got all the basic features that kids will someday need to learn if they want to use "grown-up" computer programs like Photoshop. The game element -- with challenges from your virtual friends -- is certainly fun enough, but you can spend hours just being creative and churning out one artistic design after another. The ability to actually buy your designs in real life is very cool. Sure, it's going to be tempting to a lot of kids, and (while not unreasonably priced) those shirts and bags can cost you a bit -- but what girl wouldn't want to parade around in a shirt that she herself designed? If you can convince your kids that it's not something they can do with every one of the hundred or so shirts they make, it can be a pretty neat experience.
Online interaction: The game can connect to the site UbiWorld.com. There, kids can upload their own fashion designs into a gallery for their friends to see -- and they can also purchase real-world versions of the clothing they've designed. They will also, however, be subjected to marketing for other UbiSoft games.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.