Style Lab: Fashion Design



Creative game lets kids design and buy their own clothes.

What parents need to know

Positive messages

The very positive messages here are ones about being creative, expressing yourself, helping out friends, and being considerate of others.

Positive role models

Your virtual friends in the game are all very nice, well-mannered, and considerate. Helping out your friends is always rewarded.

Ease of play

There's quite a bit to learn here, but the instructions are all presented in very clear language.

Violence & scariness
Not applicable
Not applicable

Kids can upload their designs to the Internet where friends can see them and where they can actually purchase real-life versions of their custom fashions for anwhere from $10 to $30. In order to do so, kids must have an account with the website, which promotes other games by the publisher, UbiSoft.

Parents Need to Know

Parents need to know that Style Lab: Fashion Design is an easy to use design tool for creative girls. They can use the many varied images available, along with coloring, scaling, resizing, and rotating tools, to put together whatever designs they can imagine. Be aware, though, that the option is offered for kids to upload their designs to the website, where they will need to register and which markets other games by the publisher, UbiSoft. The site will also offer to sell children real-world versions of their designs.

What's it about?

Using Photoshop-esque tools, kids with STYLE LAB: FASHION DESIGN can position, rotate, resize, recolor, and layer images to create unique designs that can adorn shirts, hats, and bags. Those apparel items can then be worn by the player's avatar -- or uploaded to the website, where real-life versions of the clothes can be purchased for $10–30. There's a bit of actual gameplay to Style Lab: Fashion Design as well -- you'll be given requests by a collection of virtual friends asking for specific types of clothes to make them happy. If you satisfy enough of them, you can compete in design challenges to win gold ribbons.

Is it any good?


Style Lab: Fashion Lab is a great little piece of design software. It may be limited (this is a video game, after all), but it's got all the basic features that kids will someday need to learn if they want to use "grown-up" computer programs like Photoshop. The game element -- with challenges from your virtual friends -- is certainly fun enough, but you can spend hours just being creative and churning out one artistic design after another. The ability to actually buy your designs in real life is very cool. Sure, it's going to be tempting to a lot of kids, and (while not unreasonably priced) those shirts and bags can cost you a bit -- but what girl wouldn't want to parade around in a shirt that she herself designed? If you can convince your kids that it's not something they can do with every one of the hundred or so shirts they make, it can be a pretty neat experience.

Online interaction: The game can connect to the site There, kids can upload their own fashion designs into a gallery for their friends to see -- and they can also purchase real-world versions of the clothing they've designed. They will also, however, be subjected to marketing for other UbiSoft games.

Families can talk about...

  • Families can talk about budgeting. If a child wants to purchase a shirt they've designed, perhaps they can save up the money to do so themselves. The experience can be a helpful lesson in money management.

  • Parents can also ask their kids about their personal style. Why do they make the designs they do? Is there any meaning behind them? Why do they like certain styles better than others?

Game details

Platforms:Nintendo DS, Nintendo DSi
Available online?Available online
Release date:November 2, 2010
ESRB rating:E for (No Descriptors)

This review of Style Lab: Fashion Design was written by

Common Sense Media's unbiased ratings are conducted by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.


Our star rating assesses the media's overall quality.

Find out more

Learning ratings

  • Best: Really engaging; great learning approach.
  • Very Good: Engaging; good learning approach.
  • Good: Pretty engaging; good learning approach.
  • Fair: Somewhat engaging; OK learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

Find out more

About our buy links

When you use our links to make a purchase, Common Sense Media earns a small affiliate fee from Amazon or iTunes. As a nonprofit organization, these funds help us continue providing independent, ad-free services for educators, families, and kids while the price you pay remains the same. Thank you for your support.
Read more

See more about how we rate and review.

About Our Rating System

The age displayed for each title is the minimum one for which it's developmentally appropriate. We recently updated all of our reviews to show only this age, rather than the multi-color "slider." Get more information about our ratings.

Great handpicked alternatives

What parents and kids say

See all user reviews

Share your thoughts with other parents and kids Write a user review

A safe community is important to us. Please observe our guidelines

Teen, 17 years old Written bymissthang242 April 18, 2011
Parent of a 8 year old Written bygo hannah banana January 20, 2011

love more than

I want that more than a new dog or cat or a car or even a vacation i NEED that.
Teen, 13 years old Written bychik123 June 16, 2011

awesome game

i really like this game and i am only 12 years old
What other families should know
Great role models


Did our review help you make an informed decision about this product?

Star Wars Guide