Style Savvy

Game review by
Christopher Healy, Common Sense Media
Style Savvy Game Poster Image
Popular with kids
In-depth fashion game is also a good business simulation.

Parents say

age 11+
Based on 2 reviews

Kids say

age 9+
Based on 32 reviews

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A lot or a little?

The parents' guide to what's in this game.

Educational Value

Kids can learn a bit about how a business works and the skills it takes to run one -- scouting out trendy products, maintaining stock on popular items, and designing an in-store aesthetic that attracts customers. Kids are fully in charge of their boutiques' finances, deciding when and where to spend their money (which also means there's some basic arithmetic involved in the game). And of course, there's plenty to learn about fashion -- kids learn to be creative within the restraints of complementary colors, styles, etc. Style Savvy lets kids run a fashion business while also encouraging them to create their own unique clothing styles.

Positive Messages

Almost every character in the game talks about the importance of appearance. Customers talk about brand loyalty a lot, and although they're speaking of imaginary labels made up for the game, the message still gets across that name brands mean better products. On the positive side, there's a lot to take away about planning, responsibility, and budgeting money.

Positive Role Models & Representations

The main character (an avatar of the player) is a bit of a mixed bag in terms of role modeling. She (it's always a girl) is smart, responsible, ambitious, and industrious. Yet she's also fashion and make-up obsessed, though decidedly less so than the supporting characters in the game. In the end, she comes out on the positive side.

Ease of Play

A player with bad fashion sense will do poorly at first. Clash your colors and you're only going to elicit negative responses from characters. But the game is designed to help you easily see what you've done wrong and provides understandable tips on fixing your mistakes.


Bikinis, miniskirts, and bare-midriff shirts are among the fashions you can choose. Girl characters talk about the dreaminess of a handsome millionaire characters.


The game is all about buying, but there are no real-world brands represented within the retail copy of the game. However, designer clothing lines will be available via download. The 2009 fall line of Charlotte Ronson is the first line available.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that Style Savvy is a fashion game that focuses on putting together pretty outfits and having virtual models try them on, but that it is also a business simulation, and as such can impart many lessons about responsibility and money management. There is nothing offensive in the game (unless you find the whole concept of the fashion world offensive, which some people do). Parents should also be aware, though, that the in-game markets, from which players buy new fashions for their shops, change their stock daily, and occasionally have one-day-only specials. This factor can entice kids to play the game every day, in order not to miss something.

User Reviews

  • Parents say
  • Kids say
Adult Written byDavetta Ramirez March 7, 2012

I think its good for them because...

its good for the kids to play this game even around the toddlers cos it shouldnt hav tht stuff in it...the sexual stuff!!!
Parent of a 5 and 7-year-old Written byfamilyc January 9, 2010

Fun game, misses mark on inclusion.

Our whole family enjoys this game. I wouldn't mind fewer steps to get to the point, while the reading parts are great to encourage kids to read-it gets ted... Continue reading
Teen, 17 years old Written byGamerGirl17 February 21, 2019

Ummm it's not for young kids

I had just listened to the lyrics of the one shop theme music and its talking about licking pussy
Kid, 11 years old February 5, 2014


It's fun and addicting, and you get to start your own fashion shop. It's very fun, but you don't get to design your own clothes.

What's it about?

You start off STYLE SAVVY as an employee in a ritzy fashion boutique, but after successfully helping customers put together fabulous ensembles, you make enough of a name for yourself that a store-owning billionaire asks you to manage a shop of your own. Once the business is in your hands, you'll have to not only design the look of your store, but also design outfits to display on store mannequins, visit clothing markets to buy new fashions for your store, occasionally enter some of your designs into fashion shows, and help customers.

Is it any good?

Style Savvy is a surprisingly in-depth game that goes far beyond just playing dress-up. The player is a business owner and must juggle the work and responsibilities that comes with managing a business. The game is also neatly set up to impart tips on how to play better by mixing and matching the right clothing elements and keeping up with the latest trends in the game's own fake fashion magazine. When you manage to put together an outfit that your virtual customer really likes, it's a strangely rewarding experience. A lot of effort went into the design of the game to make it as realistic a fashion-industry experience as possible (what other game has you scouring the booths of trade shows to find new products for your store?), and it shows. Fashion games may only appeal to players with very specific tastes, but if your child is one of those people, she or he will get a lot out of Style Savvy.


Talk to your kids about ...

  • Families can talk about fashion and personal style. How important is the way someone looks or dresses? Are people treated differently dependent upon how they're dressed?

  • Parents can also discuss budgets and financial responsibility with their kids. In the game, you're encouraged to work within a budget, and each customer who comes into the shop also has a budget they must stay within while shopping. Why are budgets important? Kids who play the game can try to work out a budget for their own lives outside the game.

  • The way the in-game shopping is set up, children may want to spend time with the game daily. Is that a good idea? Why is setting time limits on game play important?

Game details

Our editors recommend

For kids who love simulations

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