While this fashion-forward title does give kids (and adults) a glimpse of the industry, it doesn't really expand or improve on the formula of the franchise. For example, the game's magical premise is silly, as your character is mystically transported into Beaumonde City, where you grow your business as a shop owner, stylist, and fashionista. You'll get more people into your store, help customers achieve their best, turn a profit, design clothes, and compete against others in your space. Similar to games like Animal Crossing, this game offers a real-time clock, which adds welcome urgency to your tasks -- even necessary ones like eating and sleeping. Along with the photo shoots and fashion shows, gamers might also like sharing their work (and dollhouses) via the StreetPass feature, along with competing in online Miiverse contests, swapping designs with friends.
It's not all good: Many of the tasks are repetitive, and there's little replayability (even with the many thousands of items). The girl models often act ditzy and look very thin, so they aren't great role models (thankfully, your character is). Plus, this game is clearly a port of the U.K. version, with no North American localization. Overall, fans of the franchise should enjoy this third game in the series, but it doesn't do much to push the series forward.