A Lot or a Little?
What you will—and won't—find in this movie.
Intended to entertain, not inform.
The explicit message is that friends are supposed to stick together no matter what, but the more subtle messages involve how girls are supposed to look and act -- sexy, made-up, pretty, cool -- which gives young girls a very skewed perspective of gender.
Positive Role Models
The Bratz dolls care about: friendship, clothes, boys, being cool, and being popular. They're drawn as outrageously wide-eyed, long-haired, fashion-conscious young teens with lots of curves, flirtatious behavior, and often disregard important rules. Responsible adults are almost never seen. There's lots of ethnic diversity, but some characters-of-color are stereotypes.
Violence & Scariness
Creepy pixie creatures from a "netherworld" inhabit much of this movie. Called "dark pixies," they surround the world in which the Bratz live, unseen but able to cast spells, fight against the "good pixies," and create havoc whenever possible. Scenes are bathed in darkness, with spooky music, cackling ravens, malevolent fairy-like beings, highlighted by an evil girl with magical powers who wishes to rule the pixie kingdom. There are fires, chases, characters are spirited into the unknown, an avalanche traps the Bratz girls, a mother vanishes as her two terrified little girls watch. A leading character appears to be dead through a long scene. Psychedelic lights and falling objects make some scenes additionally scary.
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Sex, Romance & Nudity
Lots of teasing and flirtatiousness, with the villainous Lina overtly trying to seduce and lure a Bratz boy into the forest. The Bratz characters all have well-developed, curvy bodies, breasts, and often wear very short skirts and midriff tops.
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Products & Purchases
Bratz films are part of an extensive franchise of dolls, accessories, and games.
Drinking, Drugs & Smoking
One subtle reference to drugs: when a boy acts strangely, one of the girls asks him whether or not he got into the science teacher's chemistry supplies.
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Parents Need to Know
Parents need to know that Bratz: Fashion Pixiez is a very dark entry in the Bratz DVD franchise with a threatening villain who uses black magic and sexuality to lure the young Bratz girls and their friends into a sinister world where danger awaits. People appear, disappear, and are transported against their will. Mysterious events and mild-altering eyeglasses turn some of the Bratz kids into mean, self-centered, and self-destructive pixies. In one scene, two little girls watch in terror as their mother guides them to safety and then is taken from them, maybe forever, by a frightening storm. To stay in the loop on more movies like this, you can sign up for weekly Family Movie Night emails.
Is It Any Good?
The confusing story, grating electronic music, and dialogue which tries way too hard for hip and cool are offensive in this movie even by Bratz standards. Too many characters, plot elements, and disturbing action scenes make an almost incoherent plot even worse than it might have been.
Bratz movies are popular; some girls and tweens love them, but it appears that the producers take advantage of this fact and make films as cheaply and with as little thought as possible. In the case of Bratz: Fashion Pixiez mean girls rule, logic is in small supply, and no one worries about how scary or upsetting it may be to kids.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.