Bratz: Genie Magic

  • Review Date: May 9, 2006
  • Rated: NR
  • Genre: Family and Kids
  • Release Year: 2006
  • Running Time: 66 minutes

Common Sense Media says

All style and absolutely no substance.
  • Review Date: May 9, 2006
  • Rated: NR
  • Genre: Family and Kids
  • Release Year: 2006
  • Running Time: 66 minutes





What parents need to know

Positive messages

Sexy clothing, loads of makeup, suggestive language all add up to poor images of women.

Violence & scariness

Girls are kidnapped and tied up; fighting and kicking; running in fear from clones.

Sexy stuff

Very skimpy clothes, loads of makeup, flirtations with boys, suggestive body movements.


"Eliminate them!" "Stupid girls," "Christ" and slang such as "You are so not a loser."


A bonanza of toys and goods about BRATZ are available.

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that the BRATZ wear gobs of makeup and skimpy clothes, speak in clichés, and model stereotypes of boy-crazy, shallow tweens. The girls are chased by strange looking clones, tied up, and threatened, all the while fighting and kicking their way to safety. Young girls may be captivated by the glitz but not prepared for the violence and scary turns of the plot. A normal coming-of-age problem is left in the hands of these unrealistic-looking young women, which in turn provides no positive learning for viewers about strong females.

Parents say

Kids say

What's the story?

GENIE MAGIC starts with the Bratz girls finishing up their final act in their pop routine. A male movie star gives one of the girls the eye. She promptly turns around and gyrates her derriere. In comes the genie Katia, who ran away from her strict father in order to have a normal teenage life. She turns to the most non-normal-looking teen girls –- the BRATZ -- for help. They jump on the case and take her to the mall, help her get ready for a date, and teach her how to move on the dance floor like them. Katia returns to the ship where she lives with her father, only to discover that it's run by villains who are using her for her powers. She connects with the BRATZ girls again, who kick their stilettos and use some sharp Valley girl wit to ward off the villains and rescue Katia and her father.

Is it any good?


With its mega-industry of toys and paraphernalia, the BRATZ girls are everywhere. But what images do they provide young viewers about women? Wearing lots of makeup, show-off-your body clothes, and speaking in a slang that at times is unintelligible, it's a far cry from any image of a strong woman that parents want their girls to emulate.

Strong girl films are far and few between, and the Bratz girls send a message girls that is unnatural, materialistic, and unhealthy. Based on their popularity, many young viewers are enthralled by their glitz and glamour, but parents must help girls and boys understand that the Bratz are far from reality and not what any girl will ever look like. It's their underlying friendship that helps them muddle through adventures and help others.

Families can talk about...

  • Families can talk about the unnatural way that these girls look. They all have the same figure, facial structure, and way of speaking. This may be what adolescent girls aspire to, but families can ask their kids if this is a normal reflection of their own peers or teenage girls that they see. Does the way that they live seem like a normal kid's life -– where are the parents? When do they do homework? How can they pay for the constant influx of clothes? Beyond their makeup and clothes, parents can address the bond between the girls and point out that it's their relationship and loyalty that helps them solve problems.

Movie details

Theatrical release date:April 11, 2006
DVD release date:April 11, 2006
Cast:Dionne Quan, Soleil Moon Frye, Tia Mowry
Director:Mucci Fassett
Studio:Twentieth Century Fox
Genre:Family and Kids
Run time:66 minutes
MPAA rating:NR
MPAA explanation:not rated

This review of Bratz: Genie Magic was written by

About our rating system

  • ON: Content is age-appropriate for kids this age.
  • PAUSE: Know your child; some content may not be right for some kids.
  • OFF: Not age-appropriate for kids this age.
  • NOT FOR KIDS: Not appropriate for kids of any age.

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Our star rating assesses the media's overall quality.

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Learning ratings

  • Best: Really engaging; great learning approach.
  • Very Good: Engaging; good learning approach.
  • Good: Pretty engaging; good learning approach.
  • Fair: Somewhat engaging; OK learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

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What parents and kids say

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Teen, 16 years old Written byPrincessOso16 November 30, 2013

This movie is brilliant for kids

I loved this movie when I was a kid! I was reminded about it when I watched it with my cousin, common sense media make too much of a big deal about what is and isn't inappropriate, between the ages of 8 and 11 me and my friends were obsessed with this movie, we're all now 16-17 and have lived to tell the tale without been scarred for life. And for anyone who read what a kid wrote about them copying Monster High, no they didn't, I've never seen Monster High but this came out a long time before Monster High did.
What other families should know
Great messages
Great role models
Teen, 15 years old Written byClaireeBearr April 10, 2011
Jesus! People need to stop over-reacting! This movie was very entertaining and has some great music
What other families should know
Great messages
Great role models
Teen, 15 years old Written byarthur16morgana January 21, 2011
I love Bratz.I have this movie an ive watched like 20 times. its a good movie. not as inappropriate as common sense media is making it seem.
What other families should know
Educational value
Great messages
Great role models


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