Creepy at points, one sex issue
I'll just tell about the violence. Since at the movie theater the sound is so loud, the part where a bear tries to attack Merida in the story is super creepy and I, being 10, grabbed my mom's arm 'cause I was so freaked out, but it's not as much the picture as it is the sound, but it's the picture and the sound that scared me. I thought it was cute, though, that Merida's bear-formed Mom was always looking out for her, and the end made me want to cry. Not from scariness, but from it being so heartwrenching. The witch isn't creepy at first, but the last encounter with the witch goes from confusing to funny to scary. I think this is pretty dark for a Disney-Pixar movie, and sex is only an issue once, where a little triplet jumps into a woman's bosom to get a key. I found that part kind of funny, but I'm 10. I'm not 6, 7 or 8.
What other families should know
Too much violence
Too much sex