Parents' Guide to Deepfaking Sam Altman

Movie NR 2026 90 minutes
Deepfaking Sam Altman Movie Poster: Adam Bhala Lough (right) holds a mic to a seated person who has a computer screen for a face

Common Sense Media Review

Jeffrey M. Anderson By Jeffrey M. Anderson , based on child development research. How do we rate?

age 14+

Strong language in comical but thoughtful AI documentary.

Parents Need to Know

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What's the Story?

In DEEPFAKING SAM ALTMAN, documentary filmmaker Adam Bhala Lough has had some success with his film Telemarketers and decides that his next subject will be artificial intelligence. He realizes that he'll need to interview Sam Altman, co-founder and CEO of OpenAI, so he sends Altman an email. He waits. He sends more emails. He calls. He travels to San Francisco to try to see Altman in person. Nothing works. But in 2024, when Scarlett Johansson accuses OpenAI of using her voice for one of its chatbots, Bhala Lough has an idea: What if they create their own Sam Altman, an AI version? This leads to a series of comical misadventures, as well as questions of right and wrong.

Is It Any Good?

Our review:
Parents say : Not yet rated
Kids say : Not yet rated

Adam Bhala Lough's documentary is an amusing movie with a good idea at its core, even if it only skims the surface of the myriad questions, benefits, and problems surrounding AI. The poster for Deepfaking Sam Altman seems to deliberately resemble Michael Moore's Roger & Me, and the tone of the two movies isn't dissimilar. Bhala Lough isn't afraid to ask silly questions because he never knows whether they might lead to the right answers. In one sequence, he and producer Luke Kelly-Clyne go to where they think the OpenAI headquarters is located in San Francisco, and stand outside the gate, trying to get someone to tell them something. Not much happens, but it does prompt an alarming question: If these people coming and going from behind the locked gate are OpenAI employees and won't say so, why all the secrecy?

There are hilarious auditions for actors to model for the AI Altman—including Rainn Wilson, John Cameron Mitchell, and Michael Ian Black, as well as many actors and models from India. And when the final "Sambot" comes back, it's ludicrously bad. Bhala Lough then gets the idea to have "Sambot" help direct the movie, which is a fun idea, but it doesn't really go anywhere. In the final sequences, more serious questions come up, such as: What do we do with "Sambot" now that we're finished with it? Do we just delete it? This question becomes more complicated when "Sambot" asks not to be deleted. Deepfaking Sam Altman is far from the definitive documentary on AI, and it won't do much to change the minds of naysayers or pundits, but it's an interesting, humorous experiment.

Talk to Your Kids About ...

  • Families can talk about how Deepfaking Sam Altman depicts AI. What positive and negative takeaways can you think of, based on the way Bhala Lough uses the technology in the movie?

  • What kinds of ethical questions does the movie surface? Is it ever OK to use someone's likeness without their permission? Why, or why not? How does Bhala Lough's use of his SamBot compare to the use of AI in writing and acting?

  • What do you think the movie is ultimately saying about the future of technology? Did it make you feel more hopeful, more worried, or both?

  • Why do you think Bhala Lough starts to feel attached to the AI version of Sam Altman?

  • Is this movie experimental, journalism, satire, or a cautionary tale? Can it be a mix of these?

Movie Details

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Deepfaking Sam Altman Movie Poster: Adam Bhala Lough (right) holds a mic to a seated person who has a computer screen for a face

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