Eat Wheaties!

Awkward "cringe" comedy examines celebrity, social media.
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Eat Wheaties!
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A Lot or a Little?
The parents' guide to what's in this movie.
What Parents Need to Know
Parents need to know that Eat Wheaties! is an intentionally awkward "cringe" comedy about a socially inept man named Sid (Tony Hale) who loses everything after he makes a social media gaffe. Based on the novel The Locklear Letters, the movie deals with the public's obsession with celebrity and the idea of "cancel culture." Sid is sweet and well-intentioned, but he also makes the people around him uncomfortable with double entendre jokes that verge on being racist and otherwise inappropriate. There's a post-sex cuddle scene and some mild language ("ass," "whore"), as well as cocktail drinking and a joke about drugs. Ultimately, this empathy builder aims to make people think twice before they post.
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What's the Story?
Adapted and updated from the 2003 novel The Locklear Letters, EAT WHEATIES! follows Sid Straw (Tony Hale), whose mundane life gets an exciting twist when he's made co-chair of his university alumni reunion. Asked to organize the event through Facebook, the social media newbie realizes that a woman in his college friend circle is now an A-list celebrity. When Sid's efforts to connect with her over social media are misconstrued, he's pressured to prove that the two really were friends.
Is It Any Good?
Hale is a master of socially awkward characters, and he shines in this otherwise dull comedy. Of Hale's characters, Sid Straw is unique: He's more optimistic and upbeat than Buster Bluth, Veep-whisperer Gary Walsh, or even Forky. Sid is a guy who tries too hard, unaware that he's making everyone around him visibly uncomfortable due to his desperation to fit in. Sid is so fully developed that when he's dropped into a new situation, the psychology of what will inevitably happen is predictable. New to social media and with no one providing guidance, Sid misunderstands that when he "posts" on someone's page, it's not a private message. Consequences ensue, including how the social media world reacts to Sid's mistake, and it costs him everything.
But when Sid is made aware of his mistake, he doesn't alter his actions in a believable fashion. The example of the effects of "cancel culture" on a nonpublic figure is rather gentle, and that's a missed opportunity. Sid doesn't seem to feel the utter humiliation that many people would experience from going viral for something embarrassing. Including that socioemotional observation would add value for teen viewers who might be tempted to make negative comments on others' posts. On the other hand, it also stands as an example that today's headline is quickly yesterday's news. And in today's cyberbullying world, "it gets better" is a message of strength that's more powerful than a bowl of nutrient-laced breakfast flakes.
Talk to Your Kids About ...
Families can talk about the pros and cons of social media and how to avoid digital drama. Have you ever posted something you later regretted? What happened?
Sid is described as being someone who "tries too hard." What does that mean, and how can Sid gain the self-confidence to just be himself?
What do you think the movie is trying to say about fandom? Why do you think it seems appealing to be friends with someone famous? Where do you believe the line is between celebrities' obligation to the public, who give them success, and their right to privacy?
"Cringe" humor is a comedy trend. Why is it sometimes funny to watch someone make a big mistake?
What do you think Eat Wheaties!'s message is? How does it make you feel empathy for someone you might not otherwise be drawn to? Why is that important?
Movie Details
- In theaters: April 30, 2021
- On DVD or streaming: April 30, 2021
- Cast: Tony Hale, Paul Walter Hauser, Sarah Chalke
- Director: Scott Abramovitch
- Studio: Screen Media
- Genre: Comedy
- Topics: Book Characters, Brothers and Sisters
- Run time: 88 minutes
- MPAA rating: NR
- Last updated: November 24, 2022
Our Editors Recommend
For kids who love offbeat comedies
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