This movie is very creative and light. In my opinion, it's great for kids 7 and up, and may be fine for younger, depending on your kid(s). The "bad guys" can be creepy looking and threatening, but mild by comparison to many other PG or even G (Disney) movie bad guy characters. We took three 10 year old boys, who all enjoyed it, although they weren't pumping their fists the way they would have been leaving Ironman 3 (some of them are not allowed to see PG-13 movies yet). I found the animation to be beautiful, the story line sweet, and the characters appealing. It was very creatively done and visually delightful. Little girls will like the imagery of the flowers and the queen, and there are several strong female characters. Little boys will like the battle scenes and the mischievous but honorable protagonist, as well as his mentor. There were quite a few small children in the audience, and I never heard anyone screaming in fear, which is always refreshing! There are undertones of romance between some of the characters, but it all stays pretty tame. I give this one two thumbs up and kudos to the creative team and all of the actors for making a beautiful film that parents can take kids to without cringing!