Parents' Guide to Imaginary

Movie PG-13 2024 104 minutes
Imaginary Movie Poster: Chauncey the teddy bear sits on a checkered tiled floor, lit by a single spotlight from above

Common Sense Media Review

Jeffrey M. Anderson By Jeffrey M. Anderson , based on child development research. How do we rate?

age 14+

Jump scares, wishy-washy monster in jumbled horror movie.

Parents Need to Know

Why Age 14+?

Any Positive Content?

Parent and Kid Reviews

age 11+

Based on 5 parent reviews

age 12+

Based on 11 kid reviews

Kids say that this movie has received polarizing reviews, with some finding it immensely enjoyable because of its plot twists and effective jump scares, while others describe it as a painful viewing experience that was unengaging and filled with violence. While some see it as a suitable choice for older kids due to its horror elements, others recommend avoiding it altogether due to its disappointing execution and negative impact on their viewing experience.

  • entertaining plot
  • poor execution
  • suitability for kids
  • mixed reviews
  • violence present
Summarized with AI

What's the Story?

In IMAGINARY, children's author Jessica (DeWanda Wise) is having trouble with nightmares. She's preparing to move with her new family—husband Max (Tom Payne) and his two girls from a previous marriage, teen Taylor (Taegen Burns) and young Alice (Pyper Braun)—into her childhood house. Once they're there, the nightmares stop, but other strange things start to happen. Alice finds a teddy bear called Chauncey and makes it her imaginary friend. She begins to play a scavenger hunt game with him that requires her to do odd things, like hurt herself. A child therapist (Veronica Falcón) is called in, but the more they dig, they more they discover that Chauncey is somehow connected to Jessica.

Is It Any Good?

Our review:
Parents say ( 5 ):
Kids say ( 11 ):

This mostly terrible horror movie relies on chunks of ideas recycled from older movies, several predictable jump scares, and monster lore that wobbles all over the place and makes little sense. Directed by Jeff Wadlow, Imaginary begins with a cheat of an opener, a sequence involving a giant spider attack that's—guess what?—only a dream. Once it really gets going, the movie has trouble establishing exactly what the characters are facing. It could be the teddy bear, or the creepy-looking blurry figures that leer at people and bare their teeth in the dark backgrounds, or the spider, or a giant, demonic version of the bear, or even another monster that incorporates the collected imaginations of millions of children.

This movie doesn't know what it wants, and in the end can't summon up much more than a handful of dumb jump scares, half of them "fake" ones intended to make viewers jump and then laugh (neither of which is likely to happen). Audiences will spend at least several minutes recalling earlier movies that did all of this better. At least the family dynamic—with stepmom Jessica trying to relate to and communicate with her new stepdaughters—feels fairly close. But Imaginary is, overall, an opportunistic movie that didn't bother with creating a solid story before it went in front of the cameras.

Talk to Your Kids About ...

  • Families can talk about Imaginary's violence. How did it make you feel? Was it exciting? Shocking? What did the movie show or not show to achieve this effect? Why is that important?

  • Is the movie scary? What's the appeal of scary movies? Why do people sometimes enjoy being scared?

  • Have you ever had an imaginary friend? How did you speak to or interact with them? What purpose do you think they serve?

  • Did you notice any positive diverse representation in the movie? Do characters of color have depth and agency?

  • What is the relationship between the sisters and their stepmom like? What are their struggles? How well do they communicate? How does this compare to your own relationships?

Movie Details

  • In theaters : March 8, 2024
  • On DVD or streaming : March 26, 2024
  • Cast : DeWanda Wise , Taegen Burns , Pyper Braun
  • Director : Jeff Wadlow
  • Inclusion Information : Female Movie Actor(s) , Black Movie Actor(s)
  • Studio : Lionsgate
  • Genre : Horror
  • Topics : Fantasy
  • Run time : 104 minutes
  • MPAA rating : PG-13
  • MPAA explanation : some violent content, drug material and language
  • Last updated : October 9, 2025

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Imaginary Movie Poster: Chauncey the teddy bear sits on a checkered tiled floor, lit by a single spotlight from above

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