Rules Don't Apply

Entertaining but uneven Hollywood drama has serious themes.
Parents say
Based on 1 review
Common Sense is a nonprofit organization. Your purchase helps us remain independent and ad-free.
Rules Don't Apply
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.
Suggest an Update
A Lot or a Little?
The parents' guide to what's in this movie.
What Parents Need to Know
Parents need to know that Rules Don't Apply is a romantic drama about a young actress (Lily Collins) making her way in 1950s Los Angeles, at a time when Howard Hughes (Warren Beatty, who also wrote and directed the film), already a larger-than-life figure, was on his way to becoming a truly epic mystery. The film, which is both funny and melancholy, mines a number of serious subjects, including sexism, mental illness, paternity, sexual frustrations, and politics. While swearing is minimal, there is a use each of "f--k" and "s--t," as well "hell," "damn," "bitch," and other swear words. There's also a fair bit of sexual content, including passionate kissing, lots of talk about sex, a reference to premature ejaculation, and a scene in which a woman straddles a man. Characters also smoke and drink -- in one notable case, very much to excess.
Community Reviews
Report this review
What's the Story?
In RULES DON'T APPLY, Marla Mabrey (Lily Collins), a smart, religious young woman, longs for Hollywood greatness -- a dream that might be realized now that Howard Hughes (Warren Beatty) has signed her to his stable of actresses. With her mother (Annette Bening) by her side, Marla strikes up an immediate friendship with the driver assigned to ferry her around. Frank Forbes (Alden Ehrenreich) is a smart aspiring real estate developer who hopes to interest the great Hughes in his plan to create affordable housing in Los Angeles. Marla and Frank are, in many ways, proverbial peas in a pod, kind-hearted and pure-intentioned. Their similar approach to and appreciation for life draw them close, but the millionaire/aviator/entrepreneur/Hollywood mogul has strict rules about actresses and drivers fraternizing. And life has a way of getting in the way of romance.
Is It Any Good?
This romantic drama isn't a perfect movie, but somehow, like a charming suitor whose quirks aren't easy to overlook, it winds up endearing itself to you anyway. For starters, there's the cast: Ehrenreich, who was the heart and soul of the Coen brothers' Hail Caesar! (also a movie set in old-school Hollywood), is an actor of great subtlety and appeal. He and Collins share a sweet chemistry that serves Rules Don't Apply well. Co-star Matthew Broderick is in top form as another Hughes driver who bristles under the millionaire's oddities, and Bening can't make a wrong move onscreen. But it's Beatty who holds the camera's gaze (which, it must be said, he keeps it a little too softly and gauzily lit) with his presence.
In addition to starring, Beatty also wrote and directed the film, which both an homage to and an indictment of 1950s Hollywood repression. Though that makes for a bewitching stew, it's also a messy one: The romance at the center of Rules Don't Apply is sometimes overwhelmed by the "big ideas" backdrop of Hollywood history, meandering into big business and politics. That wouldn't necessarily be a bad thing, had the themes been knit together more elegantly. And though the large cast gives the film a rollicking, ensemble-movie feel, it can also feel overcrowded and distracting. Still, Rules Don't Apply shoots an arrow straight to the heart -- how it does so may be a case of rules (of perfect filmmaking) not applying here.
Talk to Your Kids About ...
Families can talk about the sexism on display in Rules Don't Apply and how it pervaded 1950s Hollywood. In what ways does the movie show women being objectified and mistreated? Have things changed since then? If so, how?
Is Howard Hughes portrayed as a hero, an anti-hero, or a villain? What's the difference between those roles? Can someone be all three? How does the movie handle his mental illness?
What role does drinking play in the movie? Are there realistic consequences for drinking too much? Why is it important to show consequences?
How does Marla deal with the pressures of her industry? Does she display integrity? Why is that an important character strength?
Do you think the movie romanticizes or glamorizes the past?
Movie Details
- In theaters: November 23, 2016
- On DVD or streaming: February 28, 2017
- Cast: Warren Beatty, Lily Collins, Haley Bennett, Alden Ehrenreich
- Director: Warren Beatty
- Studio: Twentieth Century Fox
- Genre: Drama
- Topics: Friendship
- Character Strengths: Integrity
- Run time: 126 minutes
- MPAA rating: PG-13
- MPAA explanation: sexual material including brief strong language, thematic elements, and drug references
- Last updated: December 16, 2022
Our Editors Recommend
For kids who love biopics and romance
Character Strengths
Find more movies that help kids build character.
Themes & Topics
Browse titles with similar subject matter.
Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.
See how we rate