Shopkins: Chef Club

Movie review by
Renee Schonfeld, Common Sense Media
Shopkins: Chef Club Movie Poster Image
Cute toys' silly adventures fun but serve as one big ad.
  • NR
  • 2016
  • 44 minutes

Parents say

age 13+
Based on 1 review

Kids say

age 6+
Based on 2 reviews

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A lot or a little?

The parents' guide to what's in this movie.

Educational Value

Meant to entertain and sell toys, not educate.

Positive Messages

Primarily promotes shopping with its trademark slogan:"Once you shop, you can't stop!" Positive messages also appear. Cautions against cheating. Discourages seeking compliments, notice, and approval from others; encourages feeling good about oneself.

Positive Role Models & Representations

Teamwork is stressed. Characters are motivated to try new things and work hard to achieve their goals. No villains.

Violence & Scariness

A comic food fight. Cans fall in a market aisle. Sauce explodes in a kitchen. A cookie is "carried away" by sauce, then rescued.

Sexy Stuff

A franchise (2013) from Moose Toys in Australia. DVD helps promote an abundance of toys, books, trading cards, web videos, and associated merchandise. The company has created a financial bonanza by identifying available characters as "common," "rare," "ultra rare," and "special edition," to enhance sales, encourage collectors, and raise prices of specialized pieces.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that Shopkins: Chef Club is the first Shopkins DVD release from Moose Toys (Australia), the toy company that created and markets a vast array of brand merchandise, including dolls and play sets, books, web videos, trading cards, and related products directed at very young consumers. This 44-minute video, which follows several "seasons" of two-minute YouTube webisodes, promotes these very small (one-inch-by-one-inch) toys, most of which give life to everyday grocery items ("Apple Blossom," "Kooky Cookie," "Nina Noodles"). In this story, a group of the Shopkins auditions for membership in the mall's Chef Club. Most of the characters and the recipes they follow relate to sweets ("a chili, chocolate, leaning tower of licorice" and "gum gum fruit stuffed with gum gum fruit"). A smattering of messages (for examples, discouraging cheating and cautioning against a frantic need for compliments and approval) is introduced, and there's nothing really objectionable about the story itself (no villains or scares). Little kids will be engaged and will like the comic but slight characters. Parents who are considering the Shopkins brand for their kids should be aware of the company website's description of their product: "Let's go shopping! Shopkins are the super cute, small characters that live in a BIG shopping world! There's hundreds of Shopkins to collect from all sorts of fun themes! So grab your shopping cart and start -- because once you shop, you can't stop! Collect them all and build your Shopkins world."

User Reviews

  • Parents say
  • Kids say
Adult Written byParent_of_3 August 3, 2019

Profanity Noted in Closed Captioning

I did not preview this movie given its "Y" rating (gee, shame on me!), but my 9yo daughter was playing it for her 3yo sister. Unfortunately, the older... Continue reading
Kid, 11 years old August 21, 2019

Okay movie

Good songs. Okay storyline. Kinda boring tbh. I LOVE shopkins mostly shoppies so i needed the movie. Its okay i gusse. Could of done better.
Kid, 9 years old March 14, 2018

Completely disappointing

I watched this with my little cousin and younger sister in the car. They loved it, but I saw deeper and was very disappointed. I strongly recommend you do not s... Continue reading

What's the story?

In SHOPKINS: CHEF CLUB, the three central human characters, Jessicake, Donatina, and Bubbleisha, assemble teams of their little Shopkin grocery-item buddies, including Kookie Cookie, Libby Lips, Cheeky Chocolate, and Miss Sprinkles, to join the local cooking academy, the Chef Club. Peppermint, the Club's leader, wants each team to create four fantastical recipes (including Upside Down Ruby Huby Soup and Spaghetti-and-Meatballs with Popcorn) to become members. Not all the Shopkins are comfortable in a kitchen, so chaos is unavoidable. Despite exploding spaghetti sauce, a fuddy-duddy gum-gum tree, a daring cookie rescue, and a monumental cleanup job, the Shopkins work together to make their club membership a reality. Peppermint proves to be right all along -- cooking is an adventure, and it's best when friends do it together.

Is it any good?

Commercially motivated cuteness teamed with everyday products assures that most kids will respond to another toy brand, another invasion of "collectibles," and another routine cartoon. What 4- or 5-year-old wouldn't laugh at exploding spaghetti sauce, characters based on snacks, sweets, and makeup, and a kitchen covered wall to wall with spilled food? It's surprising that given an opportunity to provide some simple truths about healthy eating and smart consumerism for even the youngest kids, this brand mainly focuses on what kids already love but is not always best for them. With its colorful silliness, generic music, and a little obvious messaging, Shopkins: Chef Club is harmless (except for the very young who aren't ready for one-inch-by-one-inch dolls) but unremarkable. 

Talk to your kids about ...

  • Families can talk about the fact that Peppermint's goal for the Chef Club was to promote friendship in Shopkins: Chef Club. Did she succeed in her goal? What is the purpose of a club? 

  • How does a company benefit when they release certain dolls or toys for a limited amount of time, labeling them "rare," "ultra rare," or "special edition"? 

  • What did Bubbleisha learn about getting compliments from others? There are rewards received both from doing a job well and getting thanked for it. Which is most important to you? Why? 

  • How is this movie designed to make you want to buy things?

Movie details

Our editors recommend

For kids who love preschool fun

Themes & Topics

Browse titles with similar subject matter.

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