Common Sense Media Review
By Kat Halstead
,
based on child development research. How do we rate?
Toy franchise animation is one big commercial; mild threat.
Parents Need to Know
Why Age 4+?
Any Positive Content?
Where to Watch
Videos and Photos
Shopkins: Wild
What's the Story?
In SHOPKINS: WILD, the Shopville gang get the opportunity to meet their movie idols, Scarletta Gateau (voiced by Rebecca Shoichet) and Rubie Blaze (Philece Sampler). The celebs recruit them on a charity mission to venture into a terrible place called Pawville to save the residents, known as the Shoppets. However, when they arrive in Pawville, neither the place or its inhabitants are what they expected and they are forced to question whether Scarletta is quite what she seems.
Is It Any Good?
The focus here is on cuteness and candy colors over all else -- including a particularly coherent story. However, younger viewers of Shopkins: Wild may well be hooked by the adorable furry Shoppets and captivated by the stylish friendship group of Shoppies and their comedy sidekicks. Social media, having the latest gadgets, and being seen to do good deeds are all portrayed here, but barely unpacked, and new characters are introduced with more than a sniff of new product launches in their wake.
That said, there are some commendable messages, particularly toward the end. For example, finding the courage to stick to your morals and accepting that nobody is perfect, but that everyone has their strong points. However, the overly gendered characters, lack of diversity, and focus on fashion and desirable items leave the feeling that these positives were shoehorned in as an afterthought. It's a generic world built from the toy franchise up, with some catchy pop songs, simple humor, and just enough mild peril to keep younger kids engaged.
Talk to Your Kids About ...
Families can talk about how Shopkins: Wild approaches the subject of pretending to be something you're not and how that ties in to the social media use in the film. Do you use social media? What do you like and dislike about it?
How are girls represented in the film? Does it feel true to real life and do you think everyone fits in to the portrayals here? Why is it important how gender roles are presented in media?
Discuss other franchises that cross-promote toys with other things, like games, films, and other tie-in products. What do you think the purpose of this movie was?
Movie Details
- On DVD or streaming : March 22, 2018
- Cast : Nikoline Bangen , Ryan Bartley , Lili Beaudoin
- Directors : Richard Bailey , Adele K. Thomas
- Inclusion Information : Female Movie Actor(s) , Multiracial Movie Actor(s)
- Studio : NBCUniversal Media
- Genre : Family and Kids
- Topics : Adventures , Friendship
- Run time : 72 minutes
- MPAA rating :
- Last updated : September 29, 2025
Did we miss something on diversity?
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