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Parents' Guide to

Shopkins: Wild

By Kat Halstead, Common Sense Media Reviewer

age 4+

Toy franchise animation is one big commercial; mild threat.

Movie NR 2018 72 minutes
Shopkins: Wild Poster Image

A Lot or a Little?

What you will—and won't—find in this movie.

  • Shopkins Wild Movie: #1
  • Shopkins Wild Movie: #2
  • Shopkins Wild Movie: #3

Community Reviews

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age 2+

Based on 1 parent review

Mom M.
Mom M. Parent of 9-year-old
March 5, 2023
age 2+

This Movie Is A Stupid Terrible Movie.

This Movie Is Terrible For Kids. As A 9 Year Old That Is True. It's Not Bad To The Point That It's Like Hazbin Hotel Or Helluva Boss With Lots Of Gore And Swearing But Lets Go Back To This Movie. I Screen Recorded And Watched This Movie For A YouTube Review But I Was Wishing That The Movie Just Ended. A Parent Watching This With Their Kid Will Agree. The Acting Is Terrible. Even At The Beginning Of The Movie They Were Saying Stuff That No One Would Even Say Or Talk Like!! The Fact That They Did The Don't Call Her Cute Trope Is Really Cringe. Like Was That The Only Thing You Thought When Making This Character Universal? They Pulled The Awful Movie Trope Where Someone Does Something But When The Other Person Does The Other Thing They Are The Bad Guy. But The Bad Part Is That The Main Character Said This. Like Bro They Just Made A Character Someone Was Probably Rooting For Unlikable And Made Them A Hypocrite!! But Anyways When They Made The Song Why Not Go Wild They Just Made A Song That No One Wants To Hear. Like They Did The Cha Cha Slide But I Won't Go To The Left And Take It Back You Idiot Universal! The Only Person In This Movie Who Has The Best Voice Acting And Doesn't Have The Most Annoying Voice I've Ever Seen Is The Villain. Heck! I Was Rooting For The Villain And Not The Main Characters! I Know That Only A 2 Year Old And A 89 Year Old Man Who Should Go To Jail Would Like This. I Would Rate This 0 Out Of 5 But Then I Wouldn't Have Made This. There's No Educational Value, No Great Messages, No Cool Action Scenes That The Kids And Older Kids Would Love, Nothing Is Good In This Film!!
See all 1 parent review

What's the Story?

In SHOPKINS: WILD, the Shopville gang get the opportunity to meet their movie idols, Scarletta Gateau (voiced by Rebecca Shoichet) and Rubie Blaze (Philece Sampler). The celebs recruit them on a charity mission to venture into a terrible place called Pawville to save the residents, known as the Shoppets. However, when they arrive in Pawville, neither the place or its inhabitants are what they expected and they are forced to question whether Scarletta is quite what she seems.

Is It Any Good?

Our review:
Parents say: (1 ):
Kids say: Not yet rated

The focus here is on cuteness and candy colors over all else -- including a particularly coherent story. However, younger viewers of Shopkins: Wild may well be hooked by the adorable furry Shoppets and captivated by the stylish friendship group of Shoppies and their comedy sidekicks. Social media, having the latest gadgets, and being seen to do good deeds are all portrayed here, but barely unpacked, and new characters are introduced with more than a sniff of new product launches in their wake.

That said, there are some commendable messages, particularly toward the end. For example, finding the courage to stick to your morals and accepting that nobody is perfect, but that everyone has their strong points. However, the overly gendered characters, lack of diversity, and focus on fashion and desirable items leave the feeling that these positives were shoehorned in as an afterthought. It's a generic world built from the toy franchise up, with some catchy pop songs, simple humor, and just enough mild peril to keep younger kids engaged.

Talk to Your Kids About ...

  • Families can talk about how Shopkins: Wild approaches the subject of pretending to be something you're not and how that ties in to the social media use in the film. Do you use social media? What do you like and dislike about it?

  • How are girls represented in the film? Does it feel true to real life and do you think everyone fits in to the portrayals here? Why is it important how gender roles are presented in media?

  • Discuss other franchises that cross-promote toys with other things, like games, films, and other tie-in products. What do you think the purpose of this movie was?

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