A Lot or a Little?
What you will—and won't—find in this movie.
Kids get a look at some of the features of San Francisco, New York City, New Orleans, and the Grand Canyon. They are identified by name, landmarks, and certain cultural attributes.
Every few minutes the story and action stop so that an undisguised positive message can be delivered to the viewer: "It's important to play fair, cooperate and be honest," "Judge people by what they do, not what they look like," "It's important to feel the music as well as play the notes," "A hero works hard to make the world a better place," "You can't give in to threats and bullying," "We're lost without the courage to stick together."
Positive Role Models
Efforts have been made to show a diversified population; many different species live together in harmony. Rob Rabbit has all the traits of the hero: He's unselfish, brave, honest, considerate, smart, and uses his super powers only for good. On the other hand, the villains are always ruthless and evil, and the central female character is coy, flirts, and often bats her eyelashes.
Violence & Scariness
Cartoon action. Characters are saved from a falling rock, a pack of menacing jackals, a shipboard fire and explosion, drowning in a tank, going over a waterfall, and a plot to dynamite the Statue of Liberty. No one is hurt or killed.
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Sex, Romance & Nudity
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The villainous boss insults his troops continuously (i.e., "dummies," "stupid," "nincompoops," etc.).
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Drinking, Drugs & Smoking
Characters drink a foamy liquid from a beer mug in a nightclub. One inebriated dog is rousted by a gang of evil jackals as he drinks from a bottle in a brown paper bag.
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Parents Need to Know
Parents need to know that, in true superhero tradition, Rob Rabbit (in his role as the very patriotic "American Rabbit") frequently averts disaster in the nick of time. He manages to save the citizenry from explosions, fires, a dangerous waterfall, and an attempt to blow up the Statue of Liberty, all of which have been instigated by dastardly villains. It's all clearly cartoon violence, and though the victims are mildly frightened before they're saved, there's no attempt at heightened suspense or danger. The main bad guy constantly berates his followers, calling them countless insulting and disrespectful names. Many heavy-handed messages are delivered, but they're notalways modeled. For example, Rob Rabbit often talks about the importance of teamwork, but except for one short group protest, he works entirely alone. To stay in the loop on more movies like this, you can sign up for weekly Family Movie Night emails.
Is It Any Good?
The unimaginative, simplistic animation in this film goes hand in hand with a trite story and zealous moralizing (not always associated with the events at hand). There are scenes that make no sense either standing on their own or as part of a whole. Motivations change from moment to moment. Characters forge ahead, oblivious to what happened only a scene earlier. And, with the exception of Rob Rabbit, the threatened citizens -- though gentle and sweet-natured -- are portrayed as foolish and naive. That doesn't leave much to recommend.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.