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Parents' Guide to

The Influencer

By Brian Costello, Common Sense Media Reviewer

age 15+

Dark satire about social media; sex, drugs, language.

Movie NR 2021 90 minutes
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A Lot or a Little?

What you will—and won't—find in this movie.

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Is It Any Good?

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This is a dark satire that never quite lands as it careens back and forth between comedy and social commentary. Most of the attempts at humor fall flat, no matter whether it's going for the deeper messages that satire is supposed to convey through humor, or obvious worn-out jokes about "Florida Man" or coked-out idiot men obsessed with casual sex. It doesn't really say anything most people haven't already figured out about the vapid culture of questionable celebrity that surrounds social media influencers, the chasm between one's social media persona and who they are "IRL," and how online political activism like wearing a shirt that says "Feminist" is the laziest form of protest that exists today. All of this can and should be satirized, but with the way it's presented in this movie, there's nothing new.

The characters themselves are inconsistent, obvious, and obnoxious. The lead character, Abbie, weaves back and forth between vapid hypocritical internet princess and savvy feminist Millennial who posts popular video content because, apparently, it's the only real way to afford Life in Los Angeles. The activists who take her hostage are, for the most part, equally all over the place. It's like the characters are speaking preachy messages rather than dialogue that could also, in skilled hands, communicate the messages. Everything and everyone is satirized, and as a result, nothing is effectively satirized. It's a lot of time and effort to say nothing new, and even the money scam the activists are ultimately trying to pull seems like something as ludicrous as what was tried in Superman III and Office Space.

Movie Details

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