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A Lot or a Little?
What you will—and won't—find in this movie.
Finds worth in whimsy, creativity, and magic for adults as well as kids. Values promoted: family, unconditional love, taking risks, believing in oneself.
Positive Role Models
Unconventional lead character is both admirable and flawed. Naive, selfish, and sheltered at the outset, the young artist learns about appreciating others, unconditional love, growing up, keeping magic in her life. Parents who genuinely care for their daughter border on "emotionally aware" stereotypes, but they're always kind. Ethnic diversity.
Violence & Scariness
A sleazy office boss makes a few unsubtle passes at the main character.
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Sex, Romance & Nudity
Flirting/loaded looks between Kit and Virgil.
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A few instances of "s--t," one "damn," one "hell," "Jesus."
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Products & Purchases
Diet Coke, Bugles, Staples, Adidas, Care Bears, Pop-Tarts.
Drinking, Drugs & Smoking
Wine at dinner. Young woman gulps her wine down.
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Parents Need to Know
Parents need to know that Unicorn Store is a whimsical comedy with engaging themes about resistance to growing up, belief in magic, and the power of love. There's a pervasive sense of innocence about the movie, but viewers can still expect some mild swearing, including "s--t," "damn," and "hell." "Psychologically attuned" adults and mean-girl co-workers are amiably parodied. A sleazy office boss makes a few unsubtle passes at the main character; it's clear that he's a jerk. Characters drink wine in a social setting, with the young lead gulping hers down. Brie Larson, who directs and stars, has made a movie that will appeal to teens, particularly girls who love the pastel softness of life's magical creatures and don't want to give up the dream too easily. To stay in the loop on more movies like this, you can sign up for weekly Family Movie Night emails.
Is It Any Good?
It may be too offbeat for some and too precious for others, but Brie Larson has made the most of rainbows, unicorns, and all things bright and shiny in a film for lovers of magical tales. Acting is solid, with Mamoudou Athie standing out as the heroine's able helper and love interest. Bradley Whitford and Joan Cusack have a great time as Kit's over-the-top "conscious" parents (they run a program for young people called "Emotion Quest") and bring heart to their send-up as well. Unicorn Store, which played in the 2017 Toronto Film Festival, was finally released nearly two years later to capitalize on Larson's success in Captain Marvel. It's not a great movie, but it's a good-looking and heartfelt effort for Larson.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.