4th and Loud
By Melissa Camacho,
Common Sense Media Reviewer
Common Sense Media Reviewers
KISS-themed football reality has strong vocab.
A Lot or a Little?
What you will—and won't—find in this TV show.
Highlights what goes into launching a professional football franchise and underscores the tensions between the business side and the athletic side of football. Women are treated like eye candy in skimpy outfits.
Positive Role Models
Paul Stanley and Gene Simmons approach this as a business venture designed to build a legacy outside of music. Owners sometimes put business interests ahead of the players' welfare and success; coaches sometimes put the players' interests ahead of the business.
Violence & Scariness
There's lots of rough body contact during play, ranging from practice maneuvers to major tackles. The show also has images and discussions of off-the-field accidents. Concerns about brain injuries and other potential hazards are discussed.
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Sex, Romance & Nudity
Contains some mild sexual innuendo, including references to not looking like the "girl next door." Team dancers wear skimpy outfits.
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Words like "piss" audible. Bleeped curses ("f--k," "s--t") are frequent.
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Products & Purchases
The series is a promotional vehicle for LA Kiss. The KISS band logo is prominently featured.
Parents Need to Know
Parents need to know that the reality doc 4th and Loud offers a behind-the-scenes look at the making of LA Kiss, a new American Football League franchise co-owned by members of the rock-and-roll group KISS. It contains the expected footage of rough football practices and plays, as well as discussions of serious injuries and accidents. There's some sexual innuendo, and team dancers wear skimpy clothes. There's lots of bleeped cursing, too. The series is a promotional vehicle for both the franchise and the band. KISS fans will be drawn to it, but football aficionados also will find something here worth watching.
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Videos and Photos
4th and Loud
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What's the Story?
4TH AND LOUD is a reality documentary series about the LA Kiss arena football team and the efforts to make it into a winning franchise. When KISS band members Paul Stanley and Gene Simmons decide to invest in the American Football League (AFL) team, they commit themselves to using their unique brand and edgy style to bring the excitement they once brought to rock and roll to the fledgling league. With the help of their manager, Doc McGhee; experienced sports franchise manager and co-owner Brett Bouchy; and team president and co-owner Schyuler Hoversten, they work hard to promote and market LA Kiss. But the pressure is on head coach Bob McMillen, assistant head coach Walt Housman, and director of player personnel Scott Bailey to make sure the new team has a winning season. Meanwhile, players work hard to make it through training camp, secure a spot on the team, and win games. There's lots of tension, especially when the owners and the coaches are at odds over what they should prioritize as the team develops. But they all share the same goal: to create a successful AFL team and to elevate the Arena Football League to a more popular and lucrative sport.
Is It Any Good?
4th and Loud highlights the challenges that come with launching and managing a successful sports franchise, especially one that represents a league that has not been particularly popular or financially sound. It also underscores the talent and commitment the AFL players need and the sacrifices they need to make to play, especially when their participation earns them minimal salaries when compared to their NFL counterparts.
Although much of the show's focus is on the role Paul Stanley and Gene Simmons play in the building of the franchise, the show also successfully demonstrates the constant tension that exists between franchise owners and the coaches and athletes who, in essence, are creating the product. The result is an interesting behind-the-scenes look at the ways in which people in the professional sports business find ways to meet the multiple demands of the industry.
Talk to Your Kids About ...
Families can talk about professional sports. What are some of the pressures athletes have on them when they play for professional teams? What are some of the differences between approaching football as a sport and approaching it as an industry? How can these differences affect the way athletes perform on the field? Does this reality series does a good job of highlighting these issues?
- Premiere date: August 12, 2014
- Cast: Gene Simmons, Paul Stanley, Bob McMillen
- Network: AMC
- Genre: Reality TV
- Topics: Sports and Martial Arts
- TV rating: TV-14
- Last updated: March 25, 2023
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