A Lot or a Little?
What you will—and won't—find in this TV show.
It’s a chance for folks to sell products on a national stage, and while making money is a major theme, the show is also designed to celebrate and support entrepreneurs and small businesses. Many of the stories behind the products talk of hard work, commitment, not giving up, and giving back to those who have helped them.
Positive Role Models
The hosts and the retail buyers are upbeat and positive and celebrate the work of the product inventors.
The hosts, buyers, and entrepreneurs are male and female, from different racial and ethnic communities, and from different life experiences.
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Violence & Scariness
Some pitches include simulated wrestling matches, and feature people yelling. But this is really a part of entertaining pitches, and are intended to help sell the product.
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Sex, Romance & Nudity
Nothing sexual, but some pitches feature women dressing in revealing clothing.
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Products & Purchases
Promotions, sales, and making money are central to the show. Viewers are instructed to scan a QR code to enter the sales portal or go to the show’s website to purchase items. QVC, HSN, Lowe’s, and Macy’s are featured retailers.
Parents Need to Know
Parents need to know that America's Big Deal features inventors pitching and selling their products on air in hopes of landing a large retail purchase order. Products are promoted and viewers encouraged to buy them throughout each episode. Major retailers like HSN, QVC, Macy's, and Lowe's are featured. Some of the pitches include reenactments that include wrestling matches, sexy outfits, and other elements to highlight the greatness of the invention. But the overall series is also upbeat and positive, and celebrates entrepreneurs and small businesses. It also highlights strategies that will be of interest to potential product inventors and sellers of all ages.
Is It Any Good?
This interactive advertising and shopping extravaganza shows product inventors going live on a nationally televised stage for a chance at making their product a household name. Joy Mangano, whose entrepreneurial success inspired a film starring Jennifer Lawrence, touts the series as a unique opportunity to celebrate and promote the hard work of entrepreneurs and small business owners. To this end, she, along with the panel of retailers, offer lots of positive feedback about the products, the pitches, and the stories behind them. While there are some Shark Tank-like moments, especially when purchase offers are being made, America's Big Deal is more about cheering all the inventors on. But despite the good vibes, the big push to get viewers to buy the products as quickly as possible is consistent, and makes it as much a commercial as it is a reality competition.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.