Parents' Guide to

B-Daman Crossfire

By Emily Ashby, Common Sense Media Reviewer

age 7+

So-so anime series' focus is on product marketing ploys.

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No kid could be expected to withstand the barrage of marketing ploys that link favorite TV and movie characters with toys, clothing, accessories, and even food items in stores. Where one goes, the other will follow, and most parents are used to making some concessions on behalf of their kids' whims. Pokemon fruit snacks? Dora the Explorer hair clips? Disney princess bedding? We've all caved at one point or another because, let's face it, it is fun to sport our individual preferences.

But B-Daman Crossfire takes this kind of soft-core advertising to a new level. Naturally the handheld avatars who shoot marbles out of their midsections make for primo action figures, and the show's changing battlefields can be replicated by a collection of accessory kits. What really crosses the line is how the story creates an "in" crowd even within the B-Daman society, a secret, invitation-only group accessible only by possessing a very short list of B-Damans, thus impressing upon kids that being cool is more about what you have than about who you are.

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