A Lot or a Little?
What you will—and won't—find in this TV show.
Kids can learn a bit about baking techniques and different cultural food traditions. Also, there's positive modeling of being good sports in competition.
Positive messages around being a good sport- trying your best, losing gracefully, etc.. Other positive messages around the meaning of the holidays and embracing your cultural and religious background.
Positive Role Models
Contestants are all friendly and good-natured, no cut-throat competition antics. They also are good role models for practicing a skill and becoming really good at something.
Contestants are diverse across race, culture, religion, sexual orientation, and gender and talk openly about being proud of their various identities. While the show focuses on Christmas traditions, contestants bring their own cultural and food traditions into the competition.
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Sex, Romance & Nudity
Mild sexual innuendo in occasional jokes.
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"Ass," "hell," "butt," "boob," and "Oh, my God."
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Products & Purchases
Some brands mentioned by name, fair amount of visible logos; Samberg jokes about only hosting the show because he wants the money.
Drinking, Drugs & Smoking
References to adults drinking in moderation; bakers use alcohol in some recipes.
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Parents Need to Know
Parents need to know that Baking It is a sweet treat-focused spinoff of crafting competition show Making It. Hosted by SNL alumni Maya Rudolph and Andy Samberg, the kind-spirited show is funny and positive. All of Season 1's episodes are Christmas-themed, but the show does a great job of honoring different holiday traditions and cultural backgrounds. Rudolph and Samberg's jokes are sprinkled with moderate profanity (e.g. ''ass," "hell," "butt," 'boob," and "Oh, my God.") Some jokes have very mild sexual innuendo that will go over most kids' heads. There's no over-the-top product placement but some brands are mentioned by name and there's a fair amount of visible logos. Overall, this show is great fun for the whole family.
Is It Any Good?
For foodie kids and parents, this reality competition show is a sweet and funny treat. Baking It is super positive and doesn't include any of the cut-throat antics of other competition shows. The competitors have very positive attitudes, and even the 'Opinionated Grannies' have very kind opinions about the desserts. The home bakers are super accomplished and kids will love seeing the creative process behind some really impressive treats. The first season of the show is heavily Christmas-themed, which may be less relevant to families who don't celebrate the holiday. That said, Baking It does a great job of highlighting the diverse backgrounds of the competitors and encouraging them to incorporate their own food cultures into their Christmas-y creations. Baking It is a joyful celebration of all things sweet that families can enjoy together.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.