A Lot or a Little?
What you will—and won't—find in this TV show.
Most of the songs encourage children to express themselves creatively through music, crafts, and choreography -- activities that support the development of motor skills and coordination. Some of the songs teach lessons on school readiness, like colors, letters, and numbers, while others focus on basic hygiene, such as hand washing, and teeth brushing. Each song has a clear message and plenty of repetition, which facilitates memorization, but the large number of songs per episode may hinder these positive effects. A small number of songs have no educational value.
All song clips take place inside the kids' house where they play and learn with each other and their parents. While together, characters complete activities according to their capabilities, demonstrating tolerance for different levels of performance and habits. Some songs teach broad social lessons, such as "Never open the door for strangers" and "You are special and unique." A few songs show negative behavior to teach children about apologizing, emotion naming, and regulation, e.g., "If you are mad, breathe in deep," and "Using manners when playing with siblings."
Positive Role Models
Bebefinn and family members enjoy spending time together and sharing activities, from playing "Copycat" to reading stories and trying animal sounds. Parents and older siblings respect each others' abilities and difficulties and demonstrate patience while taking turns. In one song, the characters drink soda and eat candy, then lie when confronted about it. In another song, Bebefinn talks back to his parents when encouraged to eat vegetables, responding, "I'll eat what I like. Sweets are my favorites."
Violence & Scariness
One song about ghosts includes brief moments of fear that are quickly resolved.
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Products & Purchases
There's no explicit advertising, but the brand is present in some toys that the children interact with, which are licensed products from Pinkfong, the entertainment company behind the show. These toys include the company's logo and Baby Shark merchandising.
Parents Need to Know
Parents need to know that Bebefinn is a show produced by the same entertainment company behind the viral sensation "Baby Shark." The title is a play on words that highlights the lead character's love for "Baby Shark." Each episode is a compilation of nursery rhymes that follow a similar formula to the popular preschool show Cocomelon. Most songs include an educational value, either on school readiness (such as identifying letters, numbers, and simple concepts like long/short), promoting healthy habits (like waking up early, hand washing), or teaching kids to manage emotions (by apologizing to siblings or taking deep breaths). Most video clips portray Bebefinn's family engaging in positive interactions, such as sharing, encouraging, and helping each other. At times, negative behavior is shown to teach positive lessons, such as not telling lies. This method may be lost on younger children, who may focus more on the visual representation of the negative behavior than on the lesson it's trying to teach. While there is no explicit advertising, some subtle marketing is present through branded products such as Baby Shark plush toys and party decorations, or Pinkfong's logo -- the level varies in each musical clip.
Is It Any Good?
While it may not have a distinct personality, this show's bound to be entertaining for young kids, and help them memorize basic lessons effectively. Bebefinn joins the league of popular YouTube brands that attract preschoolers with catchy tunes and striking visuals. With its high-quality animation, the show positions itself beyond the success of "Baby Shark" while still reminding viewers of the viral tune they love. It's best to consume the 60-minute episodes in small doses, as it can easily lead to cuteness overload.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.