A Lot or a Little?
What you will—and won't—find in this TV show.
This show is meant to entertain rather than educate.
This show's centerpiece is competition, namely between boys -- female characters are relegated to cheering on the boys.
Positive Role Models
The show's characters boast some complexity -- Rantaro Kiyama is introduced as a villain but later shows he has a soft side -- but since their sole goal is to win toy battles, it's hard to invest in them.
Violence & Scariness
Near-constant conflict with stereotypical young villains is the mainstay of this show, though violence and threats take the form of "battles" fought by toys. Villains sneer things such as, "That Bey of yours? I'll crush it to a pulp" and "What are you waiting for? Come at me!" Boys throw balls at each other along with threats.
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Competitors throw insults at each other such as, "Novice!"
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Products & Purchases
The entire point of the show is to demonstrate the use of spinning tops meant to "battle" each other during marbles-like competitions. The names of various Beyblades styles are mentioned frequently and enthusiastically as the source of players' "power." During the toy battles, imagery of galloping horses, fire-breathing dragons, and other fantasy creatures appears; parents may wish to impress upon children that this won't happen in real life.
Parents Need to Know
Parents need to know that Beyblade Burst is an anime show based on a line of toys that revolves around "battles" in which one player's spinning top knocks another out of a ring to win. During battle, imagery of galloping horses, fire-breathing dragons, and other fantasy creatures appears. The names of various Beyblades styles are mentioned frequently and enthusiastically as the source of players' "power." In toy battles, competitors hurl relatively gentle insults at each other such as, "Novice!" and "That Bey of yours? I'll crush it to a pulp!" There's a lot of talk about being powerful, tough, and strong, though that seems to take the form of continuing on in competitions fought by releasing a toy with a firing gun.
Is It Any Good?
This anime series never stops hammering home iffy messages, making it tough to recommend. The problems start right in the intro, when animated imagery show Beyblades spinning in space as a narrator sonorously intones, "Welcome to the world of Beyblade, where Beys collide in the stadium alongside the passionate hearts of their bladers." Um, what? Passionate hearts? How are the players demonstrating said passion, given that their actual participation in the toy battles amounts to hitting a starting pistol? How can you do that more passionately or with more strength or skill than another player? Particularly when players don't construct their own Beyblades à la BattleBots?
Things get no better as Beyblade Burst progresses, with players constantly extolling the virtues of the particular Beyblade they use in battle and all action centering on the next competition. Characters are introduced as "tough" or "strong," yet their actions are no different from or more noble than others; they prevail in battle because their toy is ... what? More powerful? More expensive? Give this one a pass.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.