Parents' Guide to Bring Me the Beauties: A Model Cult

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Bring Me the Beauties TV show poster: Frederick von Mierers' face looks forward, Hoyt Richards profile half covers it.

Common Sense Media Review

Melissa Camacho By Melissa Camacho , based on child development research. How do we rate?

age 15+

Cursing, innuendo, violence in bizarre New Age cult story.

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What's the Story?

BRING ME THE BEAUTIES: A MODEL CULT is a three-part TV docuseries that tells the bizarre story of an internationally renowned model's long involvement with a New Age doomsday group. It was 1978 when 16-year-old high school student John Richards Hoyt, now known professionally as Hoyt Richards, met the late Manhattan socialite and self-proclaimed spiritual astrologer and self-improvement guru Frederick von Mierers. Richards was drawn to the 30-something's teachings, and after graduating from Princeton University, he moved into von Mierers' New York City apartment, worked as a model, and lived a life seeking deep meaning and self-discipline while enjoying lavish parties to which only "beautiful people" were to be invited. While von Mierers, who claimed to be an alien inhabiting a human body, used public access TV to deliver astrology readings and promote his teachings, which he referred to as Eternal Values, the socialite was simultaneously reshaping his followers from a loose New Age social circle into a highly structured organization. Behind the scenes, he and his most loyal followers employed coercive tactics to ensure group conformity while exploiting its members financially, mentally, and emotionally. Now Richards is sharing what made him vulnerable to von Mierers' control, which led to years of estrangement from his family and a willingness to fund Eternal Values with the millions of dollars he earned as one of the world's first male supermodels while exploiting his connections to find new recruits. Interviews with other Eternal Values survivors, including actor Dar Dixon and former Elizabeth Arden model Jacki Adams, also help shed light on the Eternal Values group lifestyle. How they were able to get out, and in some cases help dismantle the group, is also discussed.

Is It Any Good?

Our review:
Parents say : Not yet rated
Kids say : Not yet rated

Told largely from Hoyt Richards' perspective, the compelling docuseries gives viewers a firsthand look at what it was like to be trapped in a cult that hid behind promises of spiritual enlightenment and self-improvement. Most of the focus of Bring Me the Beauties: A Model Cult is on Richards, who, as a successful supermodel, was one of Frederick von Mierers most prominent devotees and largely responsible for funding the organization for nearly 20 years. But the series also exposes who von Mierers really was, and how he managed to establish himself as a credible New Age leader among New York's up-and-coming glamorous elite. With the help of survivors, it also reveals how von Mierers built and reshaped his community of followers by using psychological and physical coercion to compel members to do things like pay thousands of dollars in tithes in exchange for cheap "healing" gemstones, relocate to an "alien sanctuary" in North Carolina to await pickup immediately before an expected apocalypse, and participate in mandated sexual rites after von Mierers loosened his stance on strict abstinence. Richards and others also describe how the group eventually adopted a politically extremist ideology after von Mierers died from AIDS in 1990. Despite the efforts of Richards and other survivors to deconstruct how intelligent and successful people can fall prey to cults like these, some folks will still have a hard time understanding how it can happen. Nonetheless, chances are that most viewers tuning in will find the whole narrative both strange and fascinating.

Talk to Your Kids About ...

  • Families can talk about what characteristics an organized group has to have in order to be classified as a cult. How can people avoid getting involved with one?

  • Is Bring Me the Beauties: A Model Cult supposed to serve as a warning to others about cults and the harm they cause? Or is it more about Hoyt Richards' colorful life story?

TV Details

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Bring Me the Beauties TV show poster: Frederick von Mierers' face looks forward, Hoyt Richards profile half covers it.

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