TV review by
Kari Croop, Common Sense Media
Buzzin' TV Poster Image
Rap lifestyle show overindulges in commercialism.

Parents say

age 2+
Based on 1 review

Kids say

age 2+
Based on 1 review

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A lot or a little?

The parents' guide to what's in this TV show.

Positive Messages

Role models are iffy at best. In one episode, one of the rappers must appear in court on charges that he was making fake IDs "back in the day." There are consequences to his actions, but when the charge is lessened and he avoids jail time, he brushes it off: "It's a misdemeanor, so it's OK."


Both backstage and on video shoots, the rappers surround themselves with beautiful women who often aren't wearing more than skimpy bikinis.


Words like "ass" and "damn" are audible, but "s--t" and "f--k" are bleeped.


This show is one big product tie-in. On one level, it's a living, breathing advertisement for the group (their single, "Buzzin'," is not only the show's theme song -- it's also repeated multiple times). But one of the group's sponsors, Pontiac, is also prominently featured. The rappers perform at a Pontiac event, and, during the commercial break, an ad for the Pontiac Vibe airs that features the group using the car to get to various gigs -- with the tune "Buzzin'" playing in the background.

Drinking, Drugs & Smoking

The rappers are often shown drinking beer and other types of alcohol, but they're both of legal age.

What parents need to know

Parents need to know that this reality show is a not-so-thinly veiled attempt to promote an up-and-coming rap act. That means young viewers will probably walk away from each episode humming one of the group's songs and wanting to download their music -- which is precisely what their label wants you to do. While there are certainly worse role models on television, there are also far better ones. One of the guys is convicted of a misdemeanor and sentenced to community service, and the other is a self-proclaimed party enthusiast. There's some cursing (although "s--t" and "f--k" are bleeped), and the guys occasionally drink alcohol.

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Teen, 15 years old Written bydeezlelovesshwayze January 23, 2009



What's the story?

Named after a catchy song that's making the rounds on MTV, BUZZIN' follows Shwayze and his namesake Malibu rap act as they promote their first album with the help of their record label, the Geffen-affiliated Suretone Records. Shwayze, "the only black kid in Malibu," provides most of the rapping; his producer, Cisco Adler (the son of famed record producer Lou Adler), provides most of the singing; and the group's mixmaster, DJ Skeet Skeet, provides all the necessary beats. Throughout the promotion process, the guys are surrounded by people from their label, including Suretone exec Jordan and his assistant, road manager Warren, and label rep Cat.

Is it any good?

In terms of entertainment value, Buzzin' is pretty innocuous, and the plot can be distilled down to this: Shwayze is an inexperienced artist who wants to succeed, Cisco is somewhat more seasoned and likes to party, and Warren tries to keep them both out of trouble. But the fact that Buzzin' is basically on television to advance the group's career -- and, let's face it, sell some records -- is more than a little off-putting. Are these guys really entertaining enough to deserve their own reality show? The ratings will be the judge of that.

Talk to your kids about ...

  • Families can talk about the true intentions of a reality show like this one. Was it designed to offer a behind-the-scenes look at the lives of West Coast rappers on the rise? Or was it designed to sell a product (i.e. the group and its songs)? Why do you think this particular group got their own show? Did you know anything about them before you started watching? After you started, did you become a fan? Why or why not?

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