A Lot or a Little?
What you will—and won't—find in this TV show.
Each choir is working toward a $250,000 prize that will be donated to the charity of the winning celebrity director's choice. Choirs include people of a variety of ages, races, genders, and economic backgrounds who have worked together to find "one voice."
Products & Purchases
T-Mobile's logo is featured prominently onscreen when viewers are asked to call in and vote for their favorite choir. The General Electric brand is also mentioned when the company donates $250,000 to support disabled American veterans.
Parents Need to Know
Parents need to know that this is a rare primetime program that families can actually watch together. There's no need to worry about sex, violence, or questionable language; this is about as squeaky clean as you can get, content-wise. Positive role models are in abundance, and the show's goal is to raise money for a range of worthwhile charities. There is some commercialism at play -- including subtle promotion of the featured celebrities' own brands -- but philanthropy is the real focus.
Is It Any Good?
The good news is this: All five choirs are talented, and a few -- particularly LaBelle's group of singers from Philadelphia -- are truly fantastic. More cynical viewers could easily deride the show's sappy message and cheesy song choices. But if you give it half a chance, you just might find yourself enjoying the music ... and getting misty-eyed in spite of yourself. Of course, it wouldn't be a televised singing competition without the usual reality show shenanigans, including a woman who comes to her audition dressed in a fluffy yellow chicken suit and a man with a jaw-dropping signature dance who refers to himself simply as "X." (Think "X"-crutiating.) But come on ... isn't that why we watch?
You have to wonder whether NBC could've coughed up more than $250,000 for the sake of a good cause, especially considering that the network offers a $1 million prize on its wildly successful game show Deal or No Deal. Yes, a quarter of a million dollars is a lot of money, but when you consider the staggering amounts of cash changing hands every day in the entertainment industry, it somehow seems like a sad little sum.
Did we miss something on diversity?
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