Parents' Guide to

Coach Prime

By Melissa Camacho, Common Sense Media Reviewer

age 15+

Football docu scores big on self-promotion, has language.

Coach Prime TV show poster: Deion Sanders wears white hoodie and gold glasses and chain.

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What you will—and won't—find in this TV show.

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The aggrandizing docuseries, the first two seasons of which only streamed on YouTube, centers on Deion Sanders building up struggling football teams. The first season to stream on Amazon Prime VIdeo (which is actually the production's third season) features the rather bombastic Sanders stating that he's committed to bringing HBCUs (historically Black colleges and universities) back to the forefront of top-tier football, which will once again make them primary recruiting grounds for talented Black players seeking professional opportunities. The goal seems legitimate and the players inspired, but after Sanders' controversial move from Jackson State to a multimillion-dollar coaching gig at University of Colorado Boulder (taking some top JSU players and coaches with him) his talk about supporting HBCUs rings somewhat hollow. Later seasons feature the coach trying to revitalize the Colorado Buffaloes and make them a winning team. All of this makes Coach Prime seem like nothing more than a promotional vehicle for Sanders from which he can make more cash.

TV Details

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