A Lot or a Little?
What you will—and won't—find in this TV show.
Early episodes talk about the importance of HBCUs becoming major players in collegiate football to support Black male athletes. Themes also include being a team, working hard, and having faith.
Positive Role Models
Deion Sanders discusses the importance of HBCUs once again offering strong football programs and recruiting opportunities for its players, and he helps JSU. But later decisions seem to undermine the overall message behind the work.
Most of the cast is Black and male. The importance of offering Black players opportunities for professional opportunities is highlighted.
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Violence & Scariness
Coaches scream at players. Deion Sanders' severe leg and foot injuries, including where some of his toes were amputated, are shown.
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Sex, Romance & Nudity
Some references to Deion Sanders' romantic partner at the time.
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Lots of cursing ("s--t," "f--k") throughout.
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Products & Purchases
Chevrolet is a featured sponsor of the series. Sports team sponsors ranging from Nike to Aquafina are shown. Aflac is also a featured service in one episode.
Parents Need to Know
Parents need to know that Coach Prime is a football docuseries starring Deion Sanders. Series sponsors like Chevrolet are prominently featured, while team sponsors like Nike, Aquafina, and services like Aflac, are consistently in view. There's also lots of cursing ("s--t," "f--k"). Coaches yell a lot, and serious injuries are shown in an episode. Themes range from working hard to achieve goals to religious faith and romantic relationships. The challenges faced by Black players are briefly discussed in early episodes.
Is It Any Good?
The aggrandizing docuseries, the first two seasons of which only streamed on YouTube, centers on Deion Sanders building up struggling football teams. The first season to stream on Amazon Prime VIdeo (which is actually the production's third season) features the rather bombastic Sanders stating that he's committed to bringing HBCUs (historically Black colleges and universities) back to the forefront of top-tier football, which will once again make them primary recruiting grounds for talented Black players seeking professional opportunities. The goal seems legitimate and the players inspired, but after Sanders' controversial move from Jackson State to a multimillion-dollar coaching gig at University of Colorado Boulder (taking some top JSU players and coaches with him) his talk about supporting HBCUs rings somewhat hollow. Later seasons feature the coach trying to revitalize the Colorado Buffaloes and make them a winning team. All of this makes Coach Prime seem like nothing more than a promotional vehicle for Sanders from which he can make more cash.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.