This edgy, uneven series features Snoop Dogg and his staff using football to inspire young teens to develop life skills and character strengths they need to succeed. It reveals some of the challenges the young players face in their day-to-day lives, many of whom are being raised by a single parent, grandparents, or parents involved in high-risk activities. It also highlights how the program is designed to address their specific needs -- like scheduling practices during the hours they could most likely be getting into trouble, providing daily door-to-door pick-ups and drop-offs, and offering new experiences, like traveling on airplanes to away games.
Snoop Dogg notes that his rapper persona is completely separate from his role in his league. Nonetheless, there are viewers who will cringe at some of his, and other adults', conduct, including Coach K-Mac's overall belligerent communication style, and the endless use of profanity when speaking to the kids on and off the field. Snoop and his staff, while unapologetic, contextualize these behaviors as part of both inner-city and football culture. They also claim that their way of doing things is a result of their own difficult lived experiences. But the SDYFL staff is clear about the fact that their mentoring style doesn't undercut how much they genuinely love, and are committed to, their young players. Overall, Coach Snoop is rough around the edges, but it shows a clear commitment to giving back to the community, and to helping new generations of young men.