Coach Snoop

TV review by
Melissa Camacho, Common Sense Media
Coach Snoop TV Poster Image
Mentoring football docu addresses violence; has cursing.

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The parents' guide to what's in this movie.

Positive Messages

Using football to inspire young Black boys to make better choices is central the show. Giving back to the community, leadership, and mentorship are also themes. The challenges faced by the young men in their daily lives are also highlighted. 

Positive Role Models

The coaches are Black, and the boys and their parents are Black and Latino. Snoop Dogg notes that his role as "Coach Snoop" is that of mentorship, and is completely separate from his rapper persona. Many of the kids are raised by single parents and grandparents. Adults sometimes get into arguments, and the kids sometimes get into trouble, but in the end everyone wants to help improve the lives of young at-risk kids in the community. 


Guns are visible, and gun crimes are briefly discussed. One scene features a simulated drive-by shooting. Some of the coaching styles include threats to "bang them on the side of the head" and other (arguably) aggressive methods, but they're used to support the players. Coaches talk about teaching kids to fight back against bullies. The death of parents and children is discussed by both adults and teens. 


Crude references to male genitals are made. 


Strong language includes "f--k" and "s--t," as well as words like "damn," "hell," and "ass." The "N" word is constantly used during interviews, coaching sessions, and in music lyrics. It's noted that coaches use these words because the kids they work with are familiar with this type of language, but parents don't always agree with this. 


The series is a promotional vehicle for the Snoop Dogg Youth Football League. The Cadillac logo is prominently displayed during the opening credits, and Chevrolets and other car makes and models are sometimes referenced. The Adidas logo is prominently visible on sports wear. 

Drinking, Drugs & Smoking

Marijuana buds are prominently featured and legally smoked by adults. There are discussions about drug sales, and drinking is occasionally visible. The kids in the league are not permitted to smoke or drink. A drunk driving death is discussed.  

What parents need to know

Parents need to know that Coach Snoop is a docuseries featuring Snoop Dogg and the staff of the Snoop Dogg Youth Football League coaching and mentoring at-risk boys. Strong language includes "f--k" and "s--t," as well as words like "damn," "hell," and "ass." The "N" word is also frequently used. Gun violence, drug dealing, gang activity, theft, and other risky behaviors are discussed, and in one flashback scene guns are shown. Adult marijuana smoking is visible. Logos for Cadillac and Adidas are prominently featured. The series is a promotional vehicle for the SDYFL.  

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What's the story?

COACH SNOOP is a reality series that follows rapper Snoop Dogg as he uses football as a way to help at-risk kids. Once an after school program, the Snoop Youth Football League (SDYFL) is now a successful football organization that works with young teens living in the greater Los Angeles area. The members of Snoop’s Steelers are picked up and taken to the downtown Los Angeles practice area five days a week, where they practice between 6pm to 8pm. Assistant Head Coach Kelly "K-Mac" Garmon prepares them for the eight-week game season, during which time they will play against some of the other youth teams in the country. Throughout it all, team manager Nykauni Tademy oversees the day-to-day details of the organization. When Coach Snoop is able to be with them, he serves as a life coach committed to helping them rise above the mistakes he made when he was young. 

Is it any good?

This edgy, uneven series features Snoop Dogg and his staff using football to inspire young teens to develop life skills and character strengths they need to succeed. It reveals some of the challenges the young players face in their day-to-day lives, many of whom are being raised by a single parent, grandparents, or parents involved in high-risk activities. It also highlights how the program is designed to address their specific needs -- like scheduling practices during the hours they could most likely be getting into trouble, providing daily door-to-door pick-ups and drop-offs, and offering new experiences, like traveling on airplanes to away games.

Snoop Dogg notes that his rapper persona is completely separate from his role in his league. Nonetheless, there are viewers who will cringe at some of his, and other adults’, conduct, including Coach K-Mac’s overall belligerent communication style, and the endless use of profanity when speaking to the kids on and off the field. Snoop and his staff, while unapologetic, contextualize these behaviors as part of both inner-city and football culture. They also claim that their way of doing things is a result of their own difficult lived experiences. But the SDYFL staff is clear about the fact that their mentoring style doesn't undercut how much they genuinely love, and are committed to, their young players. Overall, Coach Snoop is rough around the edges, but it shows a clear commitment to giving back to the community, and to helping new generations of young men. 

Talk to your kids about ...

  • Families can talk about the life stories of the players featured on Coach Snoop. How are they each benefiting from playing in the SDYFL? What do they hope to accomplish by playing? What role do the parents have in the experience?

  • Cursing and threats of violence are often used when motivating and disciplining adult athletes. Do you agree with the justification offered by cast members for using these tactics with their young athletes? Why?  


TV details

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