Deion & Pilar: Prime Time Love



Sports superstar's reality show puts family first.

What parents need to know

Positive messages

Offers positive messages about family and parenthood. Deion and Pilar sometimes appear to be competing with each other, but it's in good fun. The Sanders family lives an upper-class lifestyle, but they're down-to-earth. The couple is very involved with a variety of charitable organizations. The cast is primarily African-American. One of Deion's colleagues/friends is gay.


Mild references to "kicking butt." Deion makes subtle (but humorous) threats to his eldest daughter's dates. Pilar makes a reference to Lorena Bobbitt during one exchange with Deion.


Some mild sexual innuendo, including references to "stripper" and "booty." Deion expresses concern about his eldest daughter's clothes being "too sexy" and makes sure that she's dressed appropriately.

Not applicable

The Sanders family enjoys the luxury that comes with their wealth, but they don't gloat about it or go overboard. Occasional references to the various venues where Deion makes appearances, including specific radio stations and morning shows. There are continual references to football and baseball teams and various well-known athletes.

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that this "celebreality" show -- which highlights the day-to-day challenges that former pro athlete Deion Sanders and his wife Pilar face as they juggle their home life and their careers -- is refreshingly tween-friendly, offering positive messages about parenthood and family. Although the series' content is pretty tame overall, there are some very mild sexual references (including references to "strippers" and "booty"), light-hearted arguments, and references to venues where Deion makes celebrity appearances.

Kids say

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What's the story?

DEION & PILAR: PRIME TIME LOVE follows of the lives of superstar former athlete Deion Sanders and his wife, former model/actress Pilar. Cameras film the pair as they raise their five children on a larger-than-life ranch in small-town Texas. While their strong personalities sometimes lead to some interesting challenges along the way, together they manage to balance their home life with the demands of living in the sports celebrity spotlight.

Is it any good?


Family is this couple's priority, and the choices they make are intended to protect their children as well as provide for them. Although they live in luxury, their attitude about life is extremely down-to-earth. As a result, the series lacks much of the narcissistic materialism that many other celeb-oriented reality shows seem to celebrate. True, the kids do get some perks as a result of their dad's celebrity status and wealth (like getting a surprise professional makeover before going on a first date). But the lack of nannies and the clear boundaries that are established at home provide a very positive image of hands-on parenting and solid values that include respect and appreciation for everything and everyone around them.

This upbeat series isn't particularly action-packed, but it does have its fun moments. It will probably appeal to reality show fans and sports buffs of all ages. It's tame enough for kids to watch, but there is a little bit of sexual innuendo (it should go right over kids' head) and some mild references to violence that are more funny than aggressive. But overall, Deion & Pilar is a fun example of how family -- not celebrity -- can take center field.

Families can talk about...

  • Families can talk about the popularity of "real-life" family TV shows. What makes these families entertaining enough for television? Do you ever wonder if your family life would make a good reality show? Why? Families can also discuss how "real" these shows are. Do you think the families featured on these shows act the same way when the cameras aren't there?

TV details

Cast:Deion Sanders, Pilar Sanders
Genre:Reality TV
TV rating:TV-PG

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Learning ratings

  • Best: Really engaging; great learning approach.
  • Very Good: Engaging; good learning approach.
  • Good: Pretty engaging; good learning approach.
  • Fair: Somewhat engaging; OK learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

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Parent of a 3 year old Written bytdziegl January 5, 2009


This is what family is all about. A few years ago I didn't really care for Deion but I realized that I was just going off of what the media would say about him. He is so down to earth and funny. He and Pilar are great together and they have a beautiful family! Even the kids are funny. They put Real in Reality!! I give this show two thumbs up.


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